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7 Reasons Magazines Belong in Your Media Plan
20 February 2015|Magazine, Marketing, Print
[responsive][/responsive]Can magazines play an effective part of my marketing campaign? This question is being asked in marketing blogs and industry events and the answer is ringing back with a big “yes.” As luxury retailers and digital commerce sites launch in...
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Barney Goes Print; Fashionistas Will Go Wild
19 February 2015|Magazine, Marketing, Print
[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...
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How This 200-Year-Old Publisher is Winning at Life
17 February 2015|Digital, Magazine, Print
[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...
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Forbes Oozes Over the Sacrosanct Line
16 February 2015|Advertising, Magazine
The brand name “Forbes” means something in the business world. It is a symbol of financial acumen, solid research and journalist integrity. To quote something from Forbes is to cite a solid source, a respected voice in the sea of...
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Maria Rodale on the Future of Magazines
13 February 2015|Magazine, Publisher
[responsive][/responsive]At this month’s AMM conference, there was much talk about magazine publishers and how they are “redefining the industry as “magazine media companies.” While the jury is still out whether this is actually happening, the landscape has certainly changed. One...
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Happy Birthday to Porter Magazine
12 February 2015|Magazine
[responsive][/responsive]More evidence that quality print titles can thrive in a multi-channel world: Net-a-Porter’s early success with their Porter fashion title, launched one year ago. “The luxury online retailer NET-A-PORTER launched a magazine one year ago, PORTER, and today was able...
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A Magazine By Any Other Name…
09 February 2015|Magazine
[responsive][/responsive] If the “view from the top” is to be believed, the magazine industry has successfully retooled itself to reflect the realities of digital content and ad revenue quite nicely. According to Caysey Welton in Folio: an impressive panel of...
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What Works in Digital Cover Design?
06 February 2015|Apps, design, Magazine
[responsive][/responsive]One of the criticisms we hear of replica digital magazines is that they don’t leverage any of the interactive benefits of digital but simply recreate the print magazine. Readers aren’t loving this solution, and simply reproducing the print magazine cover...
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Why Anna Jones Chooses Excitement Over Fear
03 February 2015|Magazine, Print
[responsive][/responsive]What’s terrifying to some is exhilarating to others, and Anna Jones falls squarely in the latter. Speaking to The Guardian’s Oscar Williams, the Hearst UK CEO waxed bullish on the future of the magazine industry. “It’s one of the most...
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What Publishers Can Learn From the Vinyl Comeback
03 February 2015|Magazine, Publisher
[responsive][/responsive]It’s been almost two decades since music publishers have seen the kind of vinyl sales that happened last year, up by 52% over the year before. To be sure, notes Chris Sutcliffe in The Media Briefing, a 52% increase in...
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