Magazine Archives - Page 86 of 94

Barney Goes Print; Fashionistas Will Go Wild

19 February 201519 February 2015|Magazine, Marketing, Print

[responsive][/responsive]Yet again, a high end fashion retailer is launching a print title, based on the success of their online editorial experience. “[Barneys New York] announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print...

How This 200-Year-Old Publisher is Winning at Life

17 February 201517 February 2015|Digital, Magazine, Print

[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...

Forbes Oozes Over the Sacrosanct Line

16 February 201516 February 2015|Advertising, Magazine

The brand name “Forbes” means something in the business world. It is a symbol of financial acumen, solid research and journalist integrity. To quote something from Forbes is to cite a solid source, a respected voice in the sea of...

Maria Rodale on the Future of Magazines

13 February 201513 February 2015|Magazine, Publisher

[responsive][/responsive]At this month’s AMM conference, there was much talk about magazine publishers and how they are “redefining the industry as “magazine media companies.” While the jury is still out whether this is actually happening, the landscape has certainly changed. One...

Happy Birthday to Porter Magazine

12 February 201512 February 2015|Magazine

[responsive][/responsive]More evidence that quality print titles can thrive in a multi-channel world: Net-a-Porter’s early success with their Porter fashion title, launched one year ago. “The luxury online retailer NET-A-PORTER launched a magazine one year ago, PORTER, and today was able...

A Magazine By Any Other Name…

09 February 201509 February 2015|Magazine

[responsive][/responsive] If the “view from the top” is to be believed, the magazine industry has successfully retooled itself to reflect the realities of digital content and ad revenue quite nicely. According to Caysey Welton in Folio: an impressive panel of...

What Works in Digital Cover Design?

06 February 201506 February 2015|Apps, design, Magazine

[responsive][/responsive]One of the criticisms we hear of replica digital magazines is that they don’t leverage any of the interactive benefits of digital but simply recreate the print magazine. Readers aren’t loving this solution, and simply reproducing the print magazine cover...

Why Anna Jones Chooses Excitement Over Fear

03 February 201503 February 2015|Magazine, Print

[responsive][/responsive]What’s terrifying to some is exhilarating to others, and Anna Jones falls squarely in the latter. Speaking to The Guardian’s Oscar Williams, the Hearst UK CEO waxed bullish on the future of the magazine industry. “It’s one of the most...

What Publishers Can Learn From the Vinyl Comeback

03 February 201503 February 2015|Magazine, Publisher

[responsive][/responsive]It’s been almost two decades since music publishers have seen the kind of vinyl sales that happened last year, up by 52% over the year before. To be sure, notes Chris Sutcliffe in The Media Briefing, a 52% increase in...

Conde Nast Allows Editors to Work with Advertisers

29 January 201529 January 2015|Advertising, advertorial, content, Magazine

[responsive][/responsive]It’s a sentence we couldn't have imagined ten years ago: “Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images,” writes Michael Sebastian in...

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