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Why This New Wave of Independent Magazines is Thriving
26 March 2015|Magazine, Print
“If you believe what you read,” writes Rana Niamh Smith in The Telegraph, “the print media has been on its deathbed ever since the birth of the internet." “But someone forgot to tell the creatives behind the latest wave of...
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Time’s Pearlstine on Print and the Future
25 March 2015|Digital, Editorial, Magazine, Print
[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...
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Offscreen’s Publisher on the Planning Process
23 March 2015|Editorial, Magazine
Not many publishers (any?) are as open with their behind-the-scenes work as Kai Brach of Offscreen. Earlier this month we talked about Brach’s open style of communicating directly with readers and how that is paying off in immediate feedback and...
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Three Entrepreneurs on Why They Kickstarted Print Magazines
20 March 2015|Magazine, Print
Among the changes in the business landscape the past several years is a growing use of crowdfunding site Kickstarter to launch entrepreneurial projects, including print magazines. [responsive][/responsive]Cobus Heyl of FIPP notes that “it is interesting to find independent magazine media...
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Holiday is Back in Print, After 37 Years
20 March 2015|Magazine, Print
[responsive][/responsive]The travel industry and the travel writing industry have always had a symbiotic relationship, notes Jeremy Leslie in Svbscription, “each funneling business and inspiration to the other.” “For travellers – even armchair ones – travel magazines have been a vital...
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How Free Equals $15 Million
19 March 2015|Magazine, Print
[responsive][/responsive]Question: How can a magazine bring in more than $15 million in one year without charging readers a dime? Answer: Give it away -- but only to the right people. When Stylist magazine launched in 2009, it was something of...
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For Startups, Print is the New Print
18 March 2015|Magazine, Print
[responsive][/responsive]"We don't see it as advertising. We see it as a product -- an extension of the brand." So states Ethan Song, co-founder of menswear start-up Frank & Oak, in an interview with CNN Money’s Sara Ashley O’Brien about the...
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Print Leads to Purchase for Porter
17 March 2015|Magazine, Marketing, Print
[responsive][/responsive]Print sells. Just ask Net-a-Porter VP Tess Macleod-Smith, interviewed by MagWorld in Fipp.com. The article notes the one-year anniversary of Porter magazine, launched to be a fully shopable fusion of fashion and content for the brand’s e-commerce customers. “The thinking...
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Monocle Says Phooey to Digital
16 March 2015|Digital, Magazine, Print
[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...
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February Magazine Launches Ahead of 2014 Pace
11 March 2015|Magazine, Print
The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...
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