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7 Rock Solid Reasons to Advertise in Magazines
04 December 2015|Advertising, Magazine, Print
Advertising in print magazines in still one of the most effective ways to build your brand. Period. It’s the dawn of the post-ad digital world. As marketers come to understand that digital advertising is not the miracle cure is was...
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WSJ Sees the Future…in Print
04 December 2015|Magazine, Print
The Wall Street Journal may have just silenced print’s remaining critics with this one announcement. This has us jazzed. “The Wall Street Journal is launching a new annual magazine dubbed ‘The Future of Everything,’ which is set to launch next week,”...
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New in the Newsstand this November
02 December 2015|Magazine, Newsstand, Print
Husni’s Launch Monitor gives the rundown of the “bountiful” new title launches. When someone uses words like “cornucopia” and “bountiful” to describe anything that happens in November, they can be forgiven for waxing poetic. When that somebody is Samir “Mr....
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It’s Only Real if You Can Throw it Across the Room
01 December 2015|Magazine, Print
A magazine is about much more than content…it’s the entire reading experience. “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room,” says Samir “Mr. Magazine” Husni, quoted...
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Porter to recognize 100 Incredible Women
25 November 2015|Catalog, Magazine, Print
The luxury retailer’s print title is again making news with a special feature on women who inspire, lead and empower others. The fashion industry has long been about much more than looking good in the latest creations. For many brands,...
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Jewish News and Culture Site Launches Print Title
24 November 2015|Magazine, Print
The bi-monthly Tablet magazine will provide a mix of content not available on their digital platform. Popular and award-winning Jewish news and culture site Tabletmag.com is poised to launch their first ever print magazine, according to D. B. Hebbard in...
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Publishers are Realizing that Vacuums Suck
23 November 2015|Magazine, Print
As print and digital newsstands continue to disappoint, publishers are bypassing the traditional newsstand system more and more. In his usual succinct style, D. Eadward Tree sums up why publishers are taking the newsstand mess into their own hands. “Nature...
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When Innovators Innovate, Print Happens
19 November 2015|Magazine, Print
Why are these corporate innovation experts looking at print as their next way to innovate? Because they listened to their audience. Innovation Leader launched about two years ago as a digital-only publication, with the mission to highlight “how big companies...
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The Welcome Resurgence in Custom Publishing
17 November 2015|Magazine, Print
The digital darkness is giving way to print-centric sunlight for regional publishers. John Palumbo knows the dark side of print publishing. “Back during the dark times, a.k.a. 2009 and 2010, when the economic tsunami seemed to wipe any trace of...
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More Optimism in the City & Regional Magazine Niche
17 November 2015|Magazine
They’ve been one of the strongest sectors in recent years, and the local publishing resurgence continues. John Palumbo isn’t the only one who thinks things are looking sunny for city and regional publishers. The owner of Rhode Island Monthly Communications...
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