What’s Really Going on with Magazines?
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“It’s like a membership card you receive once a week, or month.” ~ Samir Husni, on the appeal of print magazines. In all the debate about digital versus print, there is a growing realization that digital content does not a...
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Two Reasons Why Print Works Better For Brands Now
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The rise of the Internet and the changing nature of mass media have made it easy and inexpensive to produce content and connect with your audience. Two major trends came into play this year to reestablish print as a smart...
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Print: The New “New” Media
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“A perspective-altering piece is worth more for 10,000 in print than as a brief distraction for 100,000 online.” “Print is beautiful. It can’t notify you when a work email arrives, can’t be tweeted mid-sentence, and won’t die without a charger....
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Sparks Fly for ARC Print Magazine
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What makes a forward-thinking global manufacturer debut a print magazine in 2015? There’s one marketing strategy that is fairly immune to all the angst of the imminent digital ad disruption. For one forward thinking global manufacturer, the solution to telling...
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Hearst Deal for Airbnb’s Print Magazine?
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Pineapple was launched with optimism, then ran up against debilitating budget cuts. Can a new deal save the title? We were thrilled when, taking what they called their “first real steps into storytelling,” Airbnb launched their print magazine Pineapple just...
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What Keeps Print Magazines Alive in the Digital Age       
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Trust and credibility are the reasons print remains strong in the Philippines, according to regional editorial staff. “In a world gone digital,” opens this article and video from ANC News in the Philippines, “one might think that the presence of...
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Digital Magazine Titles Continue their Slide
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“Enthusiasm for the digital edition fade at many magazine firms, even as access continues to grow through library systems,” notes D. B. Hebbard For magazine publishers, the initial promise of digital editions as a way to cover the drop in...
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Fresh Living Bumps Monthly Print Run to Half a Million 
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The South African magazine plans more pages and a six-fold increase in circulation. Go big or go home. Apparently Pick n Pay got the memo. The South African supermarket chain’s Fresh Living magazine is poised to up their print run...
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Candy Makers Looking to Gobble Up Checkout Space
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The publishing industry needs to step up and do a better job of advocating for itself with its retail partners…or risk losing this premium placement area. According to industry statistics from the IPDA, magazines generate four times the gross profit...
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Behind the Success of Dr. Oz The Good Life Magazine
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“I have the utmost respect for our audience and I’m so excited that they’re engaging on the level that they are.” ~ Jill Herzig  Dr. Oz needs barely any introduction when he appears in the media. As a favorite of...
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