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Publishers, These Newsstand Changes Will Hit You Right in the Books
25 January 2016|Magazine, Newsstand, Print
As the newsstand distribution model continues its shakeout, publishers need to be ready for some pretty big changes. From the spreadsheet to the shopping basket, the newsstand continues to evolve. The magazine distribution model continues to work itself through the...
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How Custom Ads Can Rock the Printing World
18 January 2016|Magazine, Print
Magazine publishers can take advantage of new technology to offer precisely targeted ad space. One of the promises of digital advertising was the ability to push highly relevant messages to specifically targeted audiences. The idea sounded amazing: Digital search and...
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10 Reasons Why Magazine Ads Are Great at Selling Books
13 January 2016|Advertising, Magazine, Print
For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...
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It Is Time to Put Tablet Magazines Out of Their Misery?
13 January 2016|Digital, Magazine
This year there will be no “Tablet Magazine of the Year” at the ASMEs. 2016 just might be the year tablet magazines get to die already, according to Aileen Gallagher in Medium. “Magazine editors from around the country (or, really,...
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Why Free Titles Work Magic for Advertisers
12 January 2016|Magazine, Print
The mindset has shifted from “buy something” to “do something”…and free titles fit that niche perfectly. It’s seems the old adage of “you get what you pay for” doesn’t apply in one area of our industry. The rise of the...
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Husni Strikes Out at Sloppy Industry Reporting
12 January 2016|Magazine, Print
He makes a convincing argument that recent reports on magazine launches are “dead wrong.” Is it possible that MediaFinder has it all wrong? According to Husni, “…news of the decline of magazine launches have been greatly exaggerated” and he takes...
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Industry Leaders Riff on the Future of Magazines
08 January 2016|Magazine, Print
This collection of quotes from magazine industry game changers paints a vivid picture of the powerful future of print. Anyone who reads this blog frequently knows that Samir “Mr. Magazine” Husni has strong opinions on print. “As long as we...
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Ooh-La-La…Porter Named Luxury Publisher of the Year
05 January 2016|Magazine, Print
Net-a-Porter’s print magazine has been named best in class for last year, thanks to fantastic editorial and improved technical integration. When upscale digital retailer Net-A Porter launched their luxe print magazine Porter almost two years ago, the fashion industry went...
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What Publishers Need to Know About Ad Sales and Content in 2016
04 January 2016|Advertising, Magazine, Marketing
Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...
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Where Did the Money Come From this Year?
29 December 2015|Magazine
Where are magazine media brands growing? Folio: presents a recap from industry execs on where they saw green this year. Folio: had a question for magazine media industry leaders at the end of 2015: “What’s your most successful/high-growth revenue stream...
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