Something Old, Something New…
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An interesting peek at one designer’s magazine shelf makes us ponder timing in the grand scheme of things. “Last year, a friend turned me on to Nest, an interior design magazine publishers from the late 90s to the early 00s....
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Take Magazine Celebrates the Creative Industries
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This New England title puts a fresh spin on the regional arts and culture magazine, and it does it with mad style. “Undeterred” is a good word to describe Michael Kusek, founder of Take magazine in Massachusetts. “Michael Kusek has heard...
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Economist Moves Forward by Taking it Way Back
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The Economist’s Intelligent Life magazine is getting a new name as 1843 prepares to go global. There’s a new cover on newsstand around the world this week, as The Economist Group relaunches its high-end Intelligent Life title under the new...
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In the City of Angels, Print Flies
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“The print side of our business is the driver, and it’s going to be the driver for a long time.” – Ron Epstein, LA Parent Magazine Need more evidence that print is alive and well and even thriving in the...
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Foolish Prognosticators and Troglodytes
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One industry watcher riffs on why print magazines continue their resurgence. “Print is not dead. Print remains strong. And by saying that, it doesn’t make me some hidebound print native who’s refusing to change with the times.” These words are...
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Can I Have Your Attention…
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The tide may be turning this year, as consumers find their attention spans for content growing rather than shrinking. And that’s a great thing for print. “I think next year we could potentially grow our attention span rather than shorten...
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Vogue’s the Winner in March Ad Count
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The fashion industry reports higher ad page counts this year for the important March issues. “March is the second-most important month behind September for fashion magazines in terms of print advertising revenue — and this year was no exception,” writes...
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As Print Evolves Its Impact Grows
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Far from being a declining medium, printed direct mail is growing in influence and importance says one industry study. Looking to engage your audience and motivate them to purchase? Make sure print is part of your multi-channel strategy. “Print-based direct...
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Three and Out in Niche Magazines
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Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we see talk of niche magazines having a viable future in print. From Garden & Gun's secret niche sauce to continued optimism in city and regional...
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How to Defy the Odds and Attract Print Advertisers
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Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us.  As we reported earlier this month, the...
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