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Regional Titles Getting Their Hands Dirty
24 February 2016|Editorial, Magazine
One industry voice says that publishers of local magazines need to be extremely careful with the dangerous game they are playing with their readers. Regional magazines continue to be one of the bright spots in the magazine garden, a trend...
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Porter Magazine and the “Next Level” of Fashion Publishing
23 February 2016|Advertising, Catalog, Magazine, Marketing
How print is helping to safeguard the luxury image of one high-end retailer. “If we don’t adapt, we aren’t in the customer’s world. It’s critical that we evolve.” For some companies, this may be what they were thinking when they...
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Once Again, Content Is King, Queen and Aces
18 February 2016|Advertising, content, Magazine
Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...
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An Ounce of Ad-Free Prevention
16 February 2016|Advertising, Magazine, Print
Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...
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Garden & Gun and the Secret Niche Sauce
09 February 2016|Magazine, Print
Embracing their niche, the magazine’s tight editorial focus is proving irresistible to advertisers; print ad pages are up 6% from 2014. “When Charleston, S.C., attorney J. Edward Bell III invested in Garden & Gun magazine in February 2010, he knew...
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One Brand’s Tasty Recipe for Sales
08 February 2016|Magazine, Newsstand, Print
Denver-based publisher 5280 took a cross-channel long-term approach when it came time to sell their first cookbook. The results were delicious. Facebook has been falling out of favor with many B2B brands (including us; we wrote previously about our about...
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In-Flight Print Thrives at 30,000 Feet
01 February 2016|Magazine, Print
Doomsayers have been predicting that the inflight magazine industry will fall from the sky as soon as Wi-Fi is allowed on aircrafts. Not so, argues Kerstin Zumstein, Ink Global’s editorial director.  When airline passengers are allowed to connect via Wi-Fi...
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Niche Magazine Titles Feeling the Kickstarter Love
01 February 2016|Magazine, Print
Looks like crowdfunding is a viable way to launch a niche print product...but it’s not the entire answer. In this era of micro-breweries, artisan bakeries and small-batch distilleries, the idea of gaining a rabid, dedicated audience for a niche idea...
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Nautilus Making Its Mark with Scientific Storytelling
28 January 2016|Magazine, Print
In just eleven issues, the magazine has racked up a slew of awards for its unique approach to scientific reporting. “If you want to engage people, tell them a good story.” That’s the approach cited by John Steele, Nautilus founder...
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What Will You Do with Your 12 Days?
26 January 2016|Magazine
Vacation days are precious and few; these media titles will help you decide how to spend them. Twelve days. According to the Bureau of Labor Statistics, that the average amount of time a full-time employee in the United States can...
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