Metrics for the Sake of Metrics: A Misguided Approach
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Marketers have been overly infatuated with the measurability of digital media. That’s changing. “I suppose I’ve always been bullish on print because I’ve long felt that marketers are overly infatuated by the measurability of digital media,” writes Denis Wilson in...
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10 Tough Questions Magazine Publishers Need to Ask
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Most publishers today have neglected their print titles; is it time for a tune-up? Is your circulation model profitable? How is your target market changing? Do your ad reps know how to sell print in this market? These are just...
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October Brings Good Harvest of New Magazine Titles
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Mr. Magazine and his Launch Monitor see the beauty in October’s crop of new magazines. “October is the month when children get excited about Halloween, parents get to indulge in leftover candy and new magazines are abundant. Whether preparing for...
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He’s Dead, Jim. Or Is He?
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An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...
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The Week Launches New Mag for Younger Readers
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New print magazine aims to help children “make sense of the world.” Can a magazine really change the way a child sees the world? If you’re the head of The Week, you sure think so. “We started by thinking about...
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Sometimes Monkeys — and Magazines — Just Die
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“Let’s accept that magazines will close, that no magazine has a right to exist and that the loss of some will be offset by the creation of others.” Stuff happens. In life and in the publishing business. Rob Alderson writing...
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Three Magazines that are Making it Happen
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Three different titles with vastly different approaches all find success in print publishing. At last month’s FIPP World Congress in Toronto, the general concession seems to be that print continues to have enduring power with its audiences, and the magazine...
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Will the Buy Button Help Digital Magazines?
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Looking to add value for advertisers, one digital publishing platform is hoping to  push the “buy now” button. Digital magazines sales have been plagued with a lack of consumer enthusiasm. The predicted digital magazine revolution has failed to materialize, and...
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The Hottest Magazine Launch of 2015 Is…
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Mr. Magazine announces his yearly Top 30 new magazine titles, with a solid mix of big brands and new publishers. “New magazine launches have seen no slow down. I think we’ve done a respectable job of proving that fact over...
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Shouting into the Wind
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Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...
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