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Storytelling as Brand Building: Barneys New York Nails It
03 November 2015|Magazine, Print
“Our customers engage with our editorial content to understand the decisions we make as a brand.”Forget the corporate press release. Brands these days are telling their stories directly to their audience in ways that resonate deeply.Earlier this year we reported...
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Secrets of Top Editors…Revealed
02 November 2015|Magazine
From killing your sacred cows to posturizing your cover… here’s some solid advice from top magazine editors on how to keep your title fresh and vital. How do you keep your brand interesting and fresh, and keep your readers’ focus...
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Have Publishers Dropped the Ball with Print?
02 November 2015|Magazine, Newsstand, Print
Eight years of major changes in the industry have taught us that print readership must remain a priority if publishers want to prosper. “The events of recent years have made it far more difficult for publishers to properly balance the...
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Say What Now About Print Magazines?
28 October 2015|Magazine, Print
This first eyebrow-raising fact about printed magazines even surprised us. In a good way. Did you know that more Americans read print magazines than use the Internet? According to the Pew Research Center, “91 percent of American adults have read...
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Can a Magazine Improve Your Well-being?
27 October 2015|Advertising, Magazine, Print
One organization takes a deeper look at what people want out of life, and how content can help provide that. Brands are caught in a vicious cycle. They need their customer base to hear them just at the time when...
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The Skinny on Print in 2015
26 October 2015|Advertising, Magazine, Print
When you compare persuasion metrics, looks like print’s still got it going on. When it comes to brand boosting and fostering purchase intent, you can’t beat print. So says recent findings from the Print Campaign Analysis conducted by Milward Brown....
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The Magic of the Magazine
26 October 2015|Magazine, Print
No one forgets their first love. And Scott Dadich, editor-in-chief of Wired, is not about to let this one get away. “I think one of the first magazines I bought myself was Wired 2.08, the August 1994 edition, which featured...
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Are You in the 250,000?
22 October 2015|design, Magazine, Print
Time Inc. gets the luxury memo and launches a bespoke U.S. edition of its gorgeous collectible title. Are you on the super select list that will receive one? What do you get when you buy a chunk of business that...
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Durango Newsstand Stands its Ground 
21 October 2015|Magazine, Newsstand, Print
The name of the café / newsstand is Magpies, a creative take on the two primary products on offer at this Durango storefront. “There’s only one independently owned business in town at which to find literally thousands of magazines on...
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Forbes: Blend Old and New to Make Readers Happy
20 October 2015|Digital, Magazine, Print
The publishing magnate offers a refreshing look at the true purpose of being in business. The Internet, far from being the nemesis of the print industry, is going to help print publishing in the coming years, says Forbes Media chairman...
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