330-308-3300
Contact Us
Wearable Tech, Now in Print
19 October 2015|Magazine, Print
A print magazine aimed at fashionable tech? Why not; even techonistas like to read in print. It may seem counterintuitive – a magazine aimed at the high fashion wearable technology market, debuting in print. But it’s happening, and it’s causing...
continue reading
Print as the Haute Couture in your Brand Marketing
13 October 2015|Digital, Magazine, Print
From dead to premium, what does print’s new status mean for publishers on a practical level? Striking the balance between print and digital content is a tightrope walk, as any publisher these days will tell you. Linda Ruth in Publishing...
continue reading
Yankee Magazine Marks 80 Years in Print
12 October 2015|Magazine, Print
The iconic New England magazine offers a respite from our modern world, and that’s a legacy worth carrying on. The staff at Yankee magazine have something to celebrate – this fall marks the 80th anniversary of the family-owned magazine, notes...
continue reading
What’s Behind the Big Digital Decline?
12 October 2015|Digital, Magazine, Print
Compared to last year, we are seeing significantly fewer readers engaging with digital magazines. Why? Early last year the future of digital magazines was being briskly debated in our industry. Advocates touted improvements in interaction thanks to enhanced technology, while...
continue reading
More Magazines, Less Frequency the Trend?
06 October 2015|Magazine, Print
The numbers are in for Q3 launch numbers; new titles are slightly up from a year ago. One hundred ninety four new titles hit the nation’s newsstands in Q3 of this year, edging out the same quarter last year by...
continue reading
Fabulous Beekman Boys Now Appearing in Print
06 October 2015|Magazine, Print
[responsive][/responsive]Call it the “farm to page” concept of publishing. Meredith is partnering with Beekman 1802 to launch a new lifestyle magazine called the Beekman 1802 Almanac. “Beekman 1802 was started in 2008 when former advertising exec Josh Kilmer-Purcell and his...
continue reading
Digital Alone Won’t Cut it for one Lifestyle Publisher
05 October 2015|Digital, Magazine, Print
Another lifestyle magazine is making news, this time in Lagos, Nigeria. (Can we just say that this is beginning to be the norm rather than the exception? Lifestyle magazines are indeed a “thing” and more marketers are realizing the impressive...
continue reading
How Brand Publishing is Raising the Bar
05 October 2015|Magazine, publishing
Elliman’s new lifestyle magazines transcend the mold and give established titles a run for their money. A remarkable thing is happening as brands turn to high end print vehicles. For Douglas Elliman Real Estate, their venture into brand journalism is...
continue reading
Seth Godin on Mass Media: So Close
30 September 2015|Magazine, publishing
Seth Godin is usually spot on when he blogs about marketing and advertising in today’s connection economy. Last week, he came so close to disclosing a new truth about the magazine industry that we have to wonder if he left...
continue reading
Print Called “Effortless” Environment for Luxury Marketers
29 September 2015|Advertising, Magazine, Print
WSJ Magazine sees higher ad page numbers for their September issues. Print’s detractors will often say that the tangible benefits of reading in print are largely over-romanticized and not solid reasons for advertising there. But according to one publisher, this...
continue reading