The Big Daddy of all Parody Magazines
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Dads – love them, admire them, and make fun of their fashion sense. This new magazine nails it. First, there were Mom Jeans, and now this: “Everyone has someone in their life who wears sweaters and makes bad puns,” writes...
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Print…the Front Door to Your Brand
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New strategy brings in the millennial audience to Martha Stewart Living One might be surprised to think that Millennials, sometimes referred to as the “goat cheese” generation, would be drawn to a magazine like Martha Stewart Living. And yet it’s...
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PWC Says Print Readers Sticking Around
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A new report from PricewaterhouseCoopers says print magazine readers are going to be sticking around for some time to come. In spite of the swarm of free digital content, and in the midst of publishers trying to figure out how...
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The Secret Life of a Magazine Cover
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Ever wonder how a magazine cover comes about? Take a look at one title’s process. A good magazine cover is a work of creative beauty, but getting to that point involves a lot of trial and error. Ever wonder what...
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7 Ways Regional Publishers are Nailing It
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Publishers share their top money-making strategies at a recent industry conference; it’s like a primer for publishing in the new landscape. Regional and city magazines have been a definite bright spot in the publishing landscape recently, with publishers sharing their...
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Is This the Newsstand Plateau?
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Recent industry figures show newsstand declines slowing this year; are we about to level off? Seems like the print magazine industry may be catching its collective breath a little bit, as it settles into the new normal and sees newsstand...
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Objection to Print…Overruled!
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Think it’s too pricey or old-fashioned to print a company publication? One law firm says that old argument is out of order. The Atlanta-based law firm of Smith, Gambrell & Russell, LLP, can’t dispute the evidence when it comes to...
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Magazine Media and the Sweet Spot for Brands
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Marketing chatter lately may be all about video, but research shows there’s another channel that is more cost-effective for building your brand.  Drop in on any marketing strategy meeting today and you’ll undoubtedly hear talk about video content. Yes, it’s...
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Content Marketing Gets Inked
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We are drowning in digital content. Small wonder savvy brands are embracing print as a solid channel for their content marketing. “Everyone is publishing: blog posts, white papers and eBooks, content in email marketing and marketing automation, posts on Twitter,...
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Vogue Goes Big in the Fashion Niche
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Vogue’s been putting on a little weight lately, and the title sure does carry it well. “Have you gained weight? You look fantastic!” “The May issue [of Vogue] is a physical inch wider than past issues, $1 more expensive on...
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