The Cornerstone of Magazine Reach
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Interesting print statistics from the land down under. It’s a good year for print magazines in Australia, according to B&T Magazine. While regional papers were up and weekend papers dropped slightly, “print magazines still reached 12,477,000 Australians 14+, up 0.8...
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Kill Screen’s New Print Game Looks Strong
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“At our core, we are a company focusing on lived experience, on games as part of culture, on games in life.” Why would a company like Kill Screen – devoted to the gaming universe so heavily rooted in digital –...
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Magazine Ads Found Least Likely to Offend
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All ads are not created equal; some are disliked much more intensely than others. Pity the poor pop-up ad. According to a new study from Hubspot and Adblock Plus, the online staple is clearly the “winner” when it comes to...
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Iron & Air and the Eternal Question
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This indie motorcycle magazine dedicates itself to asking the question “What makes a life?” A motorcycle magazine without the obligatory images of bikes and scantily dressed ladies? Believe it. The team behind Iron & Air, an independent print magazine that...
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Amtrak’s National Magazine Rolls onto the Tracks
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As their Northeast Corridor titles shutters, the company goes nationwide with a new title. In-transit magazines continue to evolve to meet the traveling public’s need for engagement. And Ink, publisher of 28-inlfight magazines, has taken on U.S. railroad industry. “Amtrak...
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Publisher Kicks Photoshop to the Curb
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This magazine’s bold mission is to broaden the definition of beauty…without the help of Photoshop, thank you. The overuse and abuse of Photoshop in the magazine industry has become the stuff of ridicule and blowback. Celebrities and models alike are...
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Dance Ink Leaps Pack in Publication
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Can a static magazine really dance? If it’s Dance Ink it can, with content that leaps from the pages. It gained cult status in the ‘90s, and for good reason. Dance Ink magazine was somehow able to capture the movement...
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THIS is How You Work the Newsstand
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As mass market publishers continue to slip, one company is feeling the newsstand love. Here’s their secret. What does it take to succeed when the distribution model around you is lackluster at best? According to Sebastian Raatz, EVP of Bauer...
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Chaos, Print and the Paranormal Niche
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In an age of ephemera, the permanence of a print niche magazine has an other-worldly appeal. A print magazine in the paranormal niche might be considered something of an “out-of-place” artifact or anachronism, notes Chris Sutcliffe in the Media Briefing....
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What Everyone Gets Wrong about the Newsstand
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It’s not about the single sale; it’s about the subscriptions. D. Eadward Tree is looking to set the record straight on the modern newsstand. “People in Magazine Land love to talk about how stupid our industry is, and no part...
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