Flea Market Style Jumping Back onto Shelves
|,
After a two-year absence, several former Harris Publications titles are coming back to print. Billionaires and flea markets might not seem a likely match, but that hasn’t stopped Spencer Hays. The owner of Athlon Media, Hays is behind the recent...
continue reading
A Very Challenging Idea for a Magazine
|,
One publishing duo learns the hard way how the traditional magazine industry operates. Eric Mirbach and his co-publisher and life partner Julia Vliakoch had an epiphany. The two vegan lifestyle proponents wanted to use their talents to move the vegan...
continue reading
Publishers Spinning Straw into Gold
|, ,
Drop your price, sell more ads: How this innovation is working for some big name magazines. If you want to survive in a changing world, you have to let go of old business models that are holding you back. It’s...
continue reading
Hearst Goes All In With Unified “We Are Fashion” Campaign
|, , , ,
Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
continue reading
Why Forbes Scoops its Own Best Stories
|, , ,
For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...
continue reading
Family Circle Gets a Facelift
|, ,
The iconic magazine offers up a fresh look and energetic feel for its 16 million readers. Changes are in the wind for a hugely popular magazine. “The September issue of Family Circle will have a new look and a more...
continue reading
Why Most US Adults Still Read Print Magazines
|,
Digital magazine audiences may be growing, but most U.S. adults still read print magazines…with good reason. While consumption of digital magazine content continues to grow, readership levels for print magazines are not declining accordingly. “According to a new survey by...
continue reading
Print Plus Free Equals Advertising Nirvana
|,
Looking to land that captive audience? You might want to take to the air. For advertisers, nothing beats a highly targeted and captive audience. While online consumers can block or click away from your ad in a nanosecond, there is...
continue reading
What’s the Most Popular Magazine in the World?
|,
The answer might surprise you…and gives a whole new meaning to the idea of brand publishing. Some of the entries on the Top 10 Magazine list are fairly unsurprising. People (#10), Family Circle (#9), National Geographic (#8) and Good Housekeeping...
continue reading
The Cornerstone of Magazine Reach
|,
Interesting print statistics from the land down under. It’s a good year for print magazines in Australia, according to B&T Magazine. While regional papers were up and weekend papers dropped slightly, “print magazines still reached 12,477,000 Australians 14+, up 0.8...
continue reading