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Lonely Planet Feeling the Cross-Platform Love
19 July 2016|Magazine, Print
The iconic travel brand has a great first year with its new print magazine for the U.S. market. Lonely Planet magazine isn’t so lonely after all. Last fall, the iconic travel brand introduced an updated website, redesigned their popular guide...
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The Hybrid Ad Sales Approach
14 July 2016|Magazine
Ryan Dohrn shares some sage advice for magazine sales people in a hybrid market. The CEO of Brain Swell Media has some blunt advice for anyone looking to sell more: “People overall, and salespeople in specific, need to understand not...
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Success Magazine and the “YouEconomy”
12 July 2016|Magazine, Print
The August issue offers up a long-form look at the revolution sweeping how we work, play and live. It’s called the “YouEconomy,” and it captures the idea of working, playing and living according to your passions, not those of your...
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When Medium Meets Message
12 July 2016|Magazine, Print
Good things are growing as Organic Life heads into its second year in print. When Organic Life was launched over a year ago as the next logical evolution of Organic Gardening, then editor-in-chief James Osland had this to say about...
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Politics and the Art Director
05 July 2016|design, Magazine
NYTimes Magazine art director speaks on why it’s critical to rein in political bias in cover imagery, especially during a charged election cycle like this one. Most of us understand the idea of journalistic integrity as it relates to written...
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It’s 2016: What’s a Magazine?
05 July 2016|content, Digital, Magazine, Print
As the magazine media business model continues to evolve, brands push the limits on what they call “magazines.” Where do we draw the line? A magazine by any other name is…still a magazine? Bo Sacks was asking this question back...
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Is There a Glut at the Newsstand?
30 June 2016|Magazine, Newsstand, Print
One publisher insists we have too many titles. An industry analyst says that position misses the point entirely. Around here, we like to celebrate new magazine launches; the more titles the merrier, especially in this age of niche consumerism. It...
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More Killer Reasons Why Brands Need Print
27 June 2016|Advertising, Magazine, Print
Many brands that ditched print during the recession are climbing back on board the ink and paper train. Rightly so, according to these industry experts…it’s got massive potential that digital just can’t match. The marketing industry is clearly seeing a...
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How Does a 4:1 ROI Sound?
21 June 2016|Advertising, Magazine
Nielsen study shows that “every media buy would benefit from the addition of print advertising.” The results are clear: “By generating benchmarks that allow marketers to compare the return they should expect from every media dollar, [a comprehensive study] clearly...
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Where the Real Ad Money Is (Hint: It Ain’t Video)
20 June 2016|Advertising, Magazine, Social Media, VIdeo
Desperation is rarely a good place from which to make a sound business decision. And yet… Video, video and more video. It’s the current rallying cry of the modern marketer, with dollars being poured into digital video channels at a...
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