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This is What Real Innovation Looks Like
01 June 2016|Magazine
The key to surviving in publishing today? It takes brave leadership with an unwavering commitment to innovation at all levels.  What’s the biggest obstacle to positive change in the magazine industry? According to Chris Llewellyn, president and CEO of FIPP,...
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The Ad Force is Strong in This One
31 May 2016|Advertising, Magazine, Print
Regional magazines continue their winning streak, with billions in commerce dollars generated by their print ads. $177 billion: That’s the amount of consumer spending influenced by print ads in regional print magazines, says the CRMA. “Readers of city and/or regional...
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The Old-fashioned Facts on Magazine Media We’ve Been Waiting For
23 May 2016|Magazine, Print
There’s been a lot of dissent in how to count magazine readership data in a multi-channel brand environment. This is the info marketers and advertisers need to know about print magazines. There’s been much written lately about the health of...
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Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
17 May 2016|Advertising, Digital, Magazine, Print
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...
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How Print Wisdom is Saving Digital Ads
16 May 2016|Advertising, Digital, Magazine, Print
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...
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Print Addiction in the Foxhole
12 May 2016|Magazine, Print
For one indie magazine publisher, it all comes down to making something real. “I don’t want to see pictures of people’s babies, or their dinner or endless drunken selfies. It’s a bit bizarre to me that we now have to...
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Isn’t It Enough for Indie Mags to be Gorgeous?
08 May 2016|Magazine, Print
Sure, indie mags look, feel and smell great. But what happened to iconoclasm? Are they reading material or collectible objects d’art? Rob Alderson, writing in Magculture, takes a deep dive into the nature of indie magazines and what they bring...
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Is This What’s Really Hampering Newsstand Sales?
05 May 2016|Magazine, Newsstand
The steeper the subscription discount, the lower the sales at the newsstand. It’s pretty simple logic. But there’s a lot more to it than that. When publishers offer steep discounts off their subscription prices, sales at the newsstand go down....
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About “That Magic” of the Print Magazine
03 May 2016|Magazine, Print
Is it possible to retain a love of print while embracing new digital revenue streams? Watch one editor’s heartfelt take on this idea. As James Osland, editor-in-chief of Rodale’s Organic Life knows, “we all live in a VERY interesting moment...
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Tweetable Twooths about Magazine Media
03 May 2016|Magazine
It might be a bit of a tongue twister, but the facts about magazine media sure sound sweet. Quick, what U.S. media channel is used by more than nine out of 10 adults? According to research firm GfK MRI, the...
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