Shortlist and the Next Digital Wave
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The UK media brand built a sizeable and profitable business by focusing on a platform that many other publishers were starting to leave behind - print.  The digital disruption of the publishing industry is far from over, according to one...
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Solid News on Audience Growth from the MPA
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Magazines generate more social engagement than TV, radio, online media and newspapers, and their audience continues to grow. According to the latest reports from the Association of Magazine Media (MPA), magazine brands are enjoying growing audiences and wider reach this...
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Nat Geo Throws it Way Back, With Stunning Results
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A photographic icon launches an Old West typeset cover… and the results are perfection. The brand is synonymous with striking imagery. I suspect almost anyone you know could instantly recognize a couple of the most iconic National Geographic covers: The...
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Print Media and the Ad-Free Renaissance
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The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...
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Runner’s World Strategy Has Definitely Got Legs
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The new podcasts from the publisher guarantee they’ll be glued to their audience’s ears. Talk about a sweet spot! When you think of an audience that’s pretty hard to catch standing still, runners have got to be it. Yet the...
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Mission Critical for Local Niche Titles
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There’s one key element at play when localized, special interest print titles thrive in niche market scenarios. The niche magazine market is strong in southern Louisiana, according to April Capochino Myers in the Greater Baton Rouge Business Report. The article...
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Condé Nast Defying the So-Called Digital Erosion
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“There is something extraordinarily alluring about a glossy magazine, the physical quality, particularly a very thick one.” -- Condé Nast’s Nicholas Coleridge. Thanks to his brand’s winning strategy for defying “Internet erosion,” Condé Nast’s Nicholas Coleridge says his company’s magazine...
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The Oft-Ignored Story of Magazine Media Growth
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Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...
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How Indie Publishers are Subverting the Dominant Paradigm
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The publisher of Offscreen makes a case approaching “passion projects” from a vastly different point of view.  Last spring we shared an article on Kai Brach and his idea of creating selfish permanence in the digital design world via a...
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Yes, Magazines Rock as Ad Platforms
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Optimistic thinking from a print geek? Nope, it’s scientific fact from consumer research. It’s not idle speculation, but a scientific fact:  Magazines are scientifically proven to be really effective as advertising platforms. “Research into subconscious responses to ads indicates that...
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