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Mercedes Benz X-rays a Cow
12 August 2016|Advertising, design, Print
There’s some serious creativity going on with these new ads from the luxury car maker. It’s the dream of every driver at night; to be able to see what’s up ahead with startling clarity and definition. Mexico City ad agency...
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Digital Ad Burnout? You Betcha
10 August 2016|Advertising, Digital, Social Media
Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...
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Sponsored Content and the Death of Media Brands
04 August 2016|Advertising, content
It’s become a lucrative revenue stream for media brands….but sponsored content may be keeping them from seeking a truly sustainable business model. And that’s a big problem. Joe Pulizzi really hopes he wrong on this one, but he believes sponsored...
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Magazine Ads Found Least Likely to Offend
03 August 2016|Advertising, Magazine
All ads are not created equal; some are disliked much more intensely than others. Pity the poor pop-up ad. According to a new study from Hubspot and Adblock Plus, the online staple is clearly the “winner” when it comes to...
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Monty Python, Cannes, and the Reality of Print
19 July 2016|Advertising, Digital, Print
When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...
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The Big Question at Cannes Lions 
29 June 2016|Advertising, Print
It’s not enough to create awesome print to win the ad game; one exec says it’s all about the conversation. At this spring’s Cannes Print & Publishing Lions festival, industry execs gathered for much more than an awards program. They...
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Hey Print, You Been Working Out?
28 June 2016|Advertising, Marketing, Print
Yes, the recent research on print is great, but let’s not forget why print is so darn powerful. Lately, we’ve shared tons of stats and research on the power of print ads and their ability to bring in a big...
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Digital “Wins”…with Highest Cost Per Impression
27 June 2016|Advertising, Digital
Want to spend lots and get not much in return? Digital video ads may be just the thing you’re looking for. Something fascinating is happening online these days. The clamor for digital video ad space is driving up the cost...
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More Killer Reasons Why Brands Need Print
27 June 2016|Advertising, Magazine, Print
Many brands that ditched print during the recession are climbing back on board the ink and paper train. Rightly so, according to these industry experts…it’s got massive potential that digital just can’t match. The marketing industry is clearly seeing a...
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Is Advertising Dead? No, Only Bad Advertising
24 June 2016|Advertising, Print
“Traditional media, linear TV, [and] newspapers in their old form are more effective from an engagement point of view.” What’s new in advertising today? According to the panel of industry experts at the recent Cannes Lions ad festival, everything…and nothing...
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