New Microsoft Ad Offers Wi-Fi Anywhere
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They are doing some amazing things with paper these days, and designers are not just thinking outside the box, they are inventing whole new containers. Take the recent Microsoft ad project in Forbes Magazine that is a completely portable, wireless...
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B2B Media Revenue up Nearly 5%
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The first quarter BIN 2014 reports are out from the Association of Business Information and Media Companies (ABM) and the news is good for B2B media companies and publishers according to this article in Publishing Executive. “ABM's report finds that overall...
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Is Ad Space Enough for Advertisers?
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Has the publishing industry inadvertently devalued its own print ad space? Some industry experts think so, after years of giving advertisers list rentals, web ads and event sponsorship thrown into their annual ad proposals to sweeten the deal. “The value-add...
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Facebook Muddies the Ad Waters
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We’re confused, guys. Facebook’s recent announcement about the demise of Sponsored Stories means that “[Facebook] is shifting away from doing the heavy lifting of creating interest in ads and instead assuming the traditional media role as a provider of a...
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