Advertising Archives - Page 24 of 26

08 April 201508 April 2015|Advertising, Print

[responsive][/responsive]In an industry where huge agencies direct massive amounts of advertising spend, one man or woman’s opinion can have dramatic implications. So we were pleasantly surprised to read this comment from Martin Sorrell, head at media-buying behemoth WWP. “There is...

Why Invest in Print Ads? Because They’re Worth It

31 March 201531 March 2015|Advertising, Print

Buy a domain, launch a website, and start talking up your product on Facebook. Many small business owners over the past decade have been made to believe that this is the way to success nowadays. Too bad they are wrong,...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

Forbes Oozes Over the Sacrosanct Line

16 February 201516 February 2015|Advertising, Magazine

The brand name “Forbes” means something in the business world. It is a symbol of financial acumen, solid research and journalist integrity. To quote something from Forbes is to cite a solid source, a respected voice in the sea of...

The Hard Data on Magazine Engagement

04 February 201504 February 2015|Advertising, Magazine

We talk a lot about the connected consumer – those people who engage with our brands in print, on their phones, via tablets and through social media – but what do we really know about how they feel about print?...

Advertisers Ask “Where’s the Print?”

19 January 201519 January 2015|Advertising, Magazine, Print

[responsive][/responsive]Well, that didn't take long. After announcing in 2012 that it was scrapping its print edition, T.H.E. Journal has announced it will begin publishing again in print this month, writes Michael Rondon in Folio:. “When the decision was made to...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

More Marketers Weigh in on the Value of Print

06 January 201506 January 2015|Advertising, Marketing, Print

As the world went digital, many businesses did too. Yet what did they risk by cutting traditional media out of the loop? “Many people have started using the Internet as their primary source for networking and information,” writes Katherine Halek...

Stats Show Digital Marketers are “Getting Mugged”

11 December 201411 December 2014|Advertising, Digital

Billions – yes, that’s billions with a “b” – of dollars are going to waste on digital ads due to fraudulent web traffic, reports D.B. Hebbard in Talking New Media. He cites a new study by White Ops (an ad...

Ad Wars: The Latest Salvo in the Search for Meaningful Circulation Figures

10 December 201410 December 2014|Advertising, Magazine, Print

[responsive][/responsive]The magazine industry -- and in particular that portion of the industry looking to leverage the influence of digital readership – just got a stern warning shot across the bow. “MediaVest, an influential media-buying agency with clients including Coca-Cola, has...

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