Advertising Archives - Page 22 of 26

12 August 201512 August 2015|Advertising, Mobile

[responsive][/responsive] Before (left) - with ads, After (right) - without ads & bloat It won’t be long now. The ad blocking revolution is getting closer by the day. What it means for the industry continues to be the subject of...

The Weird Science Behind Ad Effectiveness

10 August 201510 August 2015|Advertising, Digital, Print

Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...

The Ad Blocking Revolution is Only Months Away

03 August 201503 August 2015|Advertising, Digital

Charles Arthur has an interesting take on what could happen this fall when Apple releases iOS 9 with the ability to use adblockers next month. Arthur notes that “websites are getting overloaded with ads, beacons, trackers and scripts that are...

Advertisers Leaving Money on the Table

30 July 201530 July 2015|Advertising, Magazine

This spring we noted an AT&T case study that found print had four times the ROI of TV. At the time, FIPPs’ Guy Consterdine advised that “magazines should be allocated a higher share of the advertising budget than they usually receive,”...

Since when is Fast, Cheap and Easy a Good Thing?

29 July 201529 July 2015|Advertising, Digital

It’s cheap; it’s quick; and it’s easy. Those are definitely three “benefits” of digital advertising that have been bandied about in the last 10 years of the digital age. Yet, as Andy Mackinson writes in LinkedIn, “appealing as ‘quick, easy...

Why Digital Ads are Losing Value at an Alarming Rate

28 July 201528 July 2015|Advertising, Digital, Magazine, Print

Matthew Ingram, writing in Fortune, waxes nostalgic for a moment in a recent article. “Back in the good old days of traditional media, advertisers and publishers were the best of friends. Publishers of newspapers and magazines and other things enjoyed...

Apple Advertisers Treading with Caution

23 July 201523 July 2015|Advertising, Apps

This year’s shiny big thing, the Apple Watch, may be lackluster in the sales department, but it has advertisers talking about entirely new ways to connect with customers in that tiny, personal space on one’s arm. “Because of the razor-thin...

95 Brilliant Examples of Print Advertising

17 July 201517 July 2015|Advertising, design

“In these days of viral videos, it’s easy to overlook the art of print ads, but it’s as relevant and powerful as ever,” writes Lucien Moons. As he notes, print ads remain a powerful medium for expression, attention and engagement....

Falling Victim to Scale

16 July 201516 July 2015|Advertising

"Traditionally media businesses wanted scale because they wanted to influence as many people as possible...and because they wanted to build advertising businesses and advertisers wanted scale. "Certainly some publishers that started out with a very targeted focus had to grow...

The Competitive Advantage of Creative Genius

24 June 201524 June 2015|Advertising

Magazines have a keen edge over other forms of media when it comes to creativity and advertising. According to Sue Todd of Magentic, “Publishers have always cared about great content and strong advertising creative plays a significant part in this....

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