Advertising Archives - Page 20 of 26

18 November 201518 November 2015|Advertising, Digital

Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is here. You can blame it on the advertisers, the blocking developers, or an ethically challenged viewing audience all you wish, but if you make money...

How One Millennial Really Feels About Direct Mail

12 November 201512 November 2015|Advertising, Print

Raised on electronic devices, digital natives show a surprising affinity for “real” mail. Unlike digital ads (she calls them intrusive and annoying), direct mail is personal but not “in a creepy way,” says Jordan Alfonso, a well-connected Millennial writing in...

He’s Dead, Jim. Or Is He?

11 November 201511 November 2015|Advertising, Magazine

An ad sales pro gives six great tips for breathing life back into a dead advertising lead. The call went great, and they asked for a proposal. You put a fantastic package together, send it off and then…crickets. When it...

Shouting into the Wind

04 November 201504 November 2015|Advertising, Digital, Magazine

Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...

Fixing the Digital Ad Fiasco

29 October 201529 October 2015|Advertising, Digital

Regardless of who’s to blame for the mega-billion dollar ad blocking meltdown, it’s on publishers to fix it for their readers. “When the new iOS released, the most popular paid app in the App Store was an ad blocker.” That...

Can a Magazine Improve Your Well-being?

27 October 201527 October 2015|Advertising, Magazine, Print

One organization takes a deeper look at what people want out of life, and how content can help provide that. Brands are caught in a vicious cycle. They need their customer base to hear them just at the time when...

The Skinny on Print in 2015

26 October 201526 October 2015|Advertising, Magazine, Print

When you compare persuasion metrics, looks like print’s still got it going on. When it comes to brand boosting and fostering purchase intent, you can’t beat print. So says recent findings from the Print Campaign Analysis conducted by Milward Brown....

Exposing the Digital Ad Unicorn

14 October 201514 October 2015|Advertising, Digital

Forbes reveals why the “perfectly targeted ads” promised by the Web are a myth. A decade ago, digital search and display ads promised an inexpensive and fast way to reach the kind of mass market-size audiences that only TV could...

The Digital Ad Battle Gets Dangerous

08 October 201509 November 2021|Advertising, Digital

“Listen, Little Boy, in this business there’s only one law you gotta follow to keep out of trouble: Do it first, do it yourself, and keep on doing it.” ~ Tony Camonte in ScarfaceCaribbean and South Pacific cell carrier Digicel...

Yes, Mobile Ad Blocking is Good for (Almost) Everyone

30 September 201530 September 2015|Advertising, Mobile

There’s an interesting conundrum in the world of mobile advertising that’s not getting much attention in the recent spate of news on Apple’s ad blocking interface. “What's remarkable and timely about enabling ad-blocking on mobile is that it collides with...

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