Advertising Archives - Page 19 of 26

Tech Didn’t Kill Advertising; Advertisers Did

19 January 201626 August 2021|Advertising, Digital

The digital advertising meltdown is a clear beacon to an industry that is being reckless with their technical capabilities. The advertising industry as a whole has been incredibly reckless with digital ad technology, according to Adam Kleinberg in AdAge. He...

Ad Age’s Hot Button Issues for 2016

13 January 201626 August 2021|Advertising

What’s keeping marketing and ad execs awake at night? Their answers are straightforward and surprising. Interruption, disruption, disconnection and discontent -- the challenges facing the marketing and advertising industry as we head into this new year are heady. Advertising Age...

10 Reasons Why Magazine Ads Are Great at Selling Books

13 January 201613 January 2016|Advertising, Magazine, Print

For book publishers seeking credibility, repetition, and a closer connection with their target buyers, the benefits of print ads may make all the difference. Book publishers – whether the traditional or self-published variety – are once again realizing something about...

What 2015 Taught Us About Ad Blocking

06 January 201606 January 2016|Advertising, Digital

It’s not new technology, but 2015 was the year ad blocking became front page news. Here’s what we learned this year about it. If you’re young, male, tech-literate and an online gamer, odds are you’ve been using ad blocking technology...

What Publishers Need to Know About Ad Sales and Content in 2016

04 January 201604 January 2016|Advertising, Magazine, Marketing

Publishing Executive Magazine kept a close eye on ad trends this year. What they learned could be critical to your business. 2015 was a year of trial and error, watching and learning for many of us in the industry, as...

Is the FTC About Smack Down Native Ads?

30 December 201530 December 2015|Advertising, Digital

In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...

Publishers Take on the Digital Ad Nightmare

22 December 201522 December 2015|Advertising, Digital

The digital ad disruption of 2015 makes us hopeful for improvements in 2016; it looks like some publishers are coming back to their senses. Quality over quantity: If the digital ad disruption of the past several months has taught publishers...

Can Native Ads Survive the Blockade?

17 December 201517 December 2015|Advertising, Digital, publishing

As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...

Digital Ad Disruption at Def Con 9

14 December 201514 December 2015|Advertising, Digital

With an estimated one in three consumers expected to start using ad blocking software in the next three months, the problem just got massive. “On a scale of one to ten, my concern is at a level eight or nine...

7 Rock Solid Reasons to Advertise in Magazines

04 December 201504 December 2015|Advertising, Magazine, Print

Advertising in print magazines in still one of the most effective ways to build your brand. Period. It’s the dawn of the post-ad digital world. As marketers come to understand that digital advertising is not the miracle cure is was...

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