Advertising Archives - Page 21 of 26

Print Called “Effortless” Environment for Luxury Marketers

29 September 201529 September 2015|Advertising, Magazine, Print

WSJ Magazine sees higher ad page numbers for their September issues. Print’s detractors will often say that the tangible benefits of reading in print are largely over-romanticized and not solid reasons for advertising there. But according to one publisher, this...

Scarcity over Scale – When Size Doesn’t Matter

28 September 201528 September 2015|Advertising, content, Digital, Magazine

Two publishers explain why mass market is not the value proposition that their advertisers are looking for. “When anyone can buy traffic, what value does the marketer get from that? And what is unique about that audience?” Breaking Media’s CEO...

Advertising’s Existential Moment

21 September 201521 September 2015|Advertising, Magazine

“Even with the decline in print, magazine media—that is, brands with multiple channels—are holding their own or even growing advertising despite the tough climate. They are getting out in front of each new digital challenge. And by doing so, they...

Don’t Blame Us for Ad Blocking, Says Developer

10 September 201510 September 2015|Advertising, Digital

“Brands and publishers need to ‘be thoughtful’ with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.” That’s the sentiment being credited to Dean Murphy, developer of a technology that’s set to make...

Nissan Exec on One Big Mistake Marketers Make

01 September 201501 September 2015|Advertising, Digital, Marketing, Print

[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...

The Ethics of Ad Blocking

26 August 201526 August 2015|Advertising, Digital

Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...

So This is How to Get Their Attention

24 August 201524 August 2015|Advertising, Print

Pardon the hyperbole, but we are about to blow your mind with this little known and surprisingly simple fact. People are paying more attention to print ads now than they did in 2008. Not only are they seeing the ads,...

Advertising is Dead, for Realsies

18 August 201518 August 2015|Advertising

In 1984, the iconic Apple ad during the Superbowl promised that everything would be different. Ten years later, Wired asked the poignant question “Is Advertising Dead?” Twenty years on, and not only has Apple and the rest of the tech...

Put A Ring On It…Print Ads Still Engage

13 August 201513 August 2015|Advertising, Magazine, Print

A few days ago we published an article on the weird science behind ad effectiveness, and got great feedback. (It seems our readers like to know the facts about digital and print engagement.) So today we follow up with more...

Ad Blocking Billions: What’s Really at Stake

12 August 201512 August 2015|Advertising

We fast forward through the commercials, watch advert-free streaming TV, and pay a small fee for ad-free radio. Why should the content on our mobile devices be any different? As consumers wrap their head around just how much mobile ad...

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