Advertising Archives - Page 23 of 26

24 June 201524 June 2015|Advertising, Digital, Mobile

In April, we told you about Facebook's patent application to create a new kind of ad exchange for digital content. This month, FB and Apple both announced partnerships to host news media content that has traditionally run on publisher channels....

Apple’s Support of Ad Blocking Shocks Industry

15 June 201515 June 2015|Advertising, Digital, Print, Website

Buried in the fine print at last week’s Apple developer conference (WWDC) was some industry-shaking news: The next version of iOS will let users block ads on their iPhones and iPads. “What this means is, when iOS 9 launches in...

Print Won’t Kick You Off Your Own Couch

27 May 201527 May 2015|Advertising, Magazine, Print

It’s no secret that a slew of online companies are printing magazines now. And the reasons behind each brand’s decision are as varied as the magazines themselves. According to Piet van Niekerk in Print Power, for some brands it’s about...

Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

Key Takeaways on the State of Print Ads

11 May 201511 May 2015|Advertising, Print

The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel, maybe even more so now that readership has declined in recent years. “Print circulations are down, but in many cases that means that publications’ readership...

Viewability a Huge Headache for Mobile Advertisers

29 April 201529 April 2015|Advertising, Mobile

Interested in buying ads that are never seen? Clearly, the answer is no, and viewability issues on desktop computers are a known challenge to the industry. In fact, a study last year showed that digital marketers are getting ripped off, with...

AT&T Case Study: Print ROI Four Times that of TV

28 April 201528 April 2015|Advertising, Print

You can’t argue with the numbers. The Mobile Marketing Association recently published the results of an AT&T campaign for the company’s Moto X smartphones, and the results are clear. According to Guy Consterdine in FIPP, “magazines should be allocated a...

15 Absurdly Clever Interactive Print Ads

27 April 201527 April 2015|Digital, Magazine, Marketing, Print

As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...

Blurred Lines Now Official per ASME

22 April 201522 April 2015|Advertising, Magazine

Calling their new guidelines more “compass” than “map,” the American Society of Magazine Editors has overhauled the rules that define editorial integrity. “Unlike the old guidelines, where discouraging cover ads was the first item on the list, now there's no...

Advertorials and the Ovaltine Effect

21 April 201521 April 2015|Advertising, publishing

I remember the first time I realized that what I was reading was an advertorial – although I had no idea at the time (I was maybe 17?) that this sort of “thing” had a name. I felt a lot...

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