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Once Again, Content Is King, Queen and Aces
18 February 2016|Advertising, content, Magazine
Customers are will to pay for quality content minus the BS. And publishers are taking it to the bank. The American Magazine Media Conference (AMMC) held in New York a couple of weeks ago had a wholly different tenor than the...
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WIRED to Offer Ad-Free Reading…for a Price
18 February 2016|Advertising, Website
Want to use an ad blocker on their site? It’s gonna cost ya. What’s $1 worth these days? For Conde Nast’s WIRED readers, $1 can mean an online ad-free experience. CN executives are so frustrated by the nearly ubiquitous ad-blocking...
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The Money We Waste on Millennials
17 February 2016|Advertising, Digital
The ad budget you spend on digital ads to reach that coveted group is probably pointless. Sorry. Almost 2/3 of millennials use ad-blocking extensions on their browsers (according to eMarketer) and that could be rendering your digital advertising spend useless....
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An Ounce of Ad-Free Prevention
16 February 2016|Advertising, Magazine, Print
Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...
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Turning Up Your Indie Brand Power
11 February 2016|Advertising, Marketing
With tech barriers to publishing ridiculously low, success depends on the power of your brand. “It’s very easy to build an app,” said AOL CEO Tim Armstrong at last week’s American Magazine Media Conference. “It’s incredibly hard to build a...
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Top Ad Exec on Why Print is Hard…and Worth It
11 February 2016|Advertising, Catalog, design, Print
When top industry figures start talking about print in these kinds of terms, you know the resurgence is real. “In a busy, crowded world, [print] is a moment of silence, stillness and communion of ideas between viewer and artist.” This...
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Why Apple is Leaving the Ad Business
09 February 2016|Advertising, Apps, Digital
Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...
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2016 to Native Advertising: Game On
03 February 2016|Advertising
Experts predict this is the year that native advertising either gains respect or is shown the door…and consumers hold the cards. You know a thing has arrived when it has its own institute. Native advertising has become so important to...
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Brands and Bedtime Stories
02 February 2016|Advertising, Print
How retailers are getting really good at understanding their audience and when to pull them in with good storytelling. For many in our industry, the drop in ad page sales signals an overall decline in the magazine industry. For others,...
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Print Drives More Shoppers than Social or Mobile ads
26 January 2016|Advertising, Catalog, Print
What types of campaigns are most likely to drive in foot traffic? Print gets it done, ranking #2 overall. Timetrades’ 2016 State of Retail Report contains some surprises for marketers who are leaning heavily on social and mobile advertising. “Special...
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