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Yes it Has Value but No, We Won’t Pay For It
18 May 2016|Advertising, Website
Mixed messages from U.S. consumers on the value of Internet content means publishers and advertisers must fix their broken digital advertising models. They claim the content they consume does have significant value, yet more than 85% of U.S. adults surveyed...
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Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
17 May 2016|Advertising, Digital, Magazine, Print
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...
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How Print Wisdom is Saving Digital Ads
16 May 2016|Advertising, Digital, Magazine, Print
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...
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Found the Pulse: Print Ad Making a Big Recovery in Med Journals
16 May 2016|Advertising, Magazine, Print
The print journal business is a bit like the fourth hour of a Bruce Springsteen concert: No one expected it to go on this long, but they're glad it did. Calling print’s resurgence “thoroughly legitimized by the latest industry numbers,”...
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Change Management: A Lost Art in This Business?
12 May 2016|Advertising, Digital, publishing
Lessons learned from the “old days” of print publishing on how to quit whining and handle change. Are publishers limiting their revenue potential because they are simply bad at handling change? D. B. Hebbard thinks maybe. “During a conversation with...
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Leading Agency Says Pfffft to Digital Ads
09 May 2016|Advertising, Digital, VIdeo
A leading global media agency has come out publicly dismissing the effectiveness of investing in digital media campaigns. Wow. “Last week, Group M released a report called ‘Interaction 2016’, which got plenty of attention here on MediaPost,” writes Maarten Albarda....
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Print Media and the Ad-Free Renaissance
28 April 2016|Advertising, Digital, Magazine, Print
The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...
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Swoosh…the Pendulum Continues its Swing Back to Print
26 April 2016|Advertising, Print
One group of marketing pros demonstrates to an audience why print materials, and in particular inserts, are having a revival. “There’s a very common misconception that people just throw inserts into the bin. Everyone talks about digital but we’re expanding...
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The Oft-Ignored Story of Magazine Media Growth
21 April 2016|Advertising, content, Digital, Magazine, Marketing, Print
Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...
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Ex-agency Man Calls Ad Industry “Delusional”
19 April 2016|Advertising, Marketing
“Marketers are from Mars. Consumers are from New Jersey.” ~ Bob Hoffman The ad industry is suffering from three major delusions, according Bob Hoffmann, former owner of the Hoffman/Lewis agency and now an outspoken critic of current ad practices. According...
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