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2016 and the State of Native Ads
22 June 2016|Advertising, content, Magazine
79% of magazine publishers expect their native ad revenue to grow this year; are they paying enough attention to the possible pitfalls? Native advertising has become – for better or for worse – a reality in the bottom line of...
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How Does a 4:1 ROI Sound?
21 June 2016|Advertising, Magazine
Nielsen study shows that “every media buy would benefit from the addition of print advertising.” The results are clear: “By generating benchmarks that allow marketers to compare the return they should expect from every media dollar, [a comprehensive study] clearly...
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Where the Real Ad Money Is (Hint: It Ain’t Video)
20 June 2016|Advertising, Magazine, Social Media, VIdeo
Desperation is rarely a good place from which to make a sound business decision. And yet… Video, video and more video. It’s the current rallying cry of the modern marketer, with dollars being poured into digital video channels at a...
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Agencies Acknowledge Viewability is Massive Problem
09 June 2016|Advertising, Digital
What are the biggest concerns for media agencies these days? Hands down, it’s viewability, and the problems are not going away. It’s not easy working in digital buying and planning these days. Media agencies face a host of issues big...
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Ad Blocking Tsunami Hasn’t Hit U.S. …Yet
08 June 2016|Advertising, Digital
Ad blocker usage has doubled worldwide in the past year, but U.S. brands have yet to feel the full impact. Is there still time to save their hides? It’s a dangerous time to be a media brand, according to Matthew...
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Rock, Paper, Scissors: Research Says Print Beats Mobile
31 May 2016|Advertising, Digital, Mobile, Print
As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps.This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more consumers...
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The Ad Force is Strong in This One
31 May 2016|Advertising, Magazine, Print
Regional magazines continue their winning streak, with billions in commerce dollars generated by their print ads. $177 billion: That’s the amount of consumer spending influenced by print ads in regional print magazines, says the CRMA. “Readers of city and/or regional...
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Why the World’s Most Powerful Ad Man is a Print Fan
26 May 2016|Advertising, Print
As the pendulum continues its swing back toward print, a leading UK ad exec calls printed media “more powerful than people give them credit for.” What a difference two years makes. In 2013, WPP’s Sir Martin Sorrell cautioned that his...
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Amid Slumping Profits, Kohl’s Turns to Print
23 May 2016|Advertising, Print
The retailer plans to test more print marketing and back off their digital spend after surprisingly low sales and profits in Q1. “The hammering of big-name retailers continued Thursday as Kohl's reported sales and profit declines, and pinpointed marketing as...
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The New Church and State in the Digital Age
18 May 2016|Advertising, content, Editorial, publishing
The lines may have blurred, but the consumer still doesn’t want to be misled. This direction is where a brand’s integrity matters.As journalism brands develop multi-channel revenue streams and non-journalism brands become publishers, the wall between editorial and finance is nearly...
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