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In-Image Ads…They’re Kidding, Right?
30 September 2016|Advertising, Digital
The primer reads like condescending farce. Unfortunately, they are dead serious. On social media, articles with images receive 94% more views than those without, according to the folks at digital ad agency GumGum and self-declared creator of the In-image ad...
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For P&G, Print is Absolutely Critical to Brand Growth
29 September 2016|Advertising, Print
“We need to connect with our consumers and convince them to try our products and print advertising plays a significant role in driving this consideration.” Global consumer products brand Proctor & Gamble knows that their marketing efforts are about more...
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Expedia Launched a Print Campaign…and it Worked Like Crazy
20 September 2016|Advertising, Magazine, Print
The online booking company sees a 20% bump with print ads that are big, beefy and buff....and connect with their key demographic. For a travel booking company, getting in front of frequent flyers is a high-stakes game. And when Expedia...
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Privacy Please with the new iOS10
16 September 2016|Advertising, Mobile
The release of iOS 10brings an array of new features and upgrades, including an important change to the functionality of the “Limit Ad Tracking” privacy setting.  For ad-averse iPhone users, the Limit Ad Tracking setting has long been a nice...
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Mid-Roll Ads on FB Just Won’t Fly. Here’s Why.
09 September 2016|Advertising, Mobile, Social Media, VIdeo
“Audiences are now accustomed to having control over the content they consume, and you can't put that genie back in the box.” Did Facebook just make a critical error? According to Carrie So writing in Advertising Age, they sure did....
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Irony Alert: What Brands Really Want from Native Ads
08 September 2016|Advertising, Digital, Print
If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...
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September Lands with a Thud
30 August 2016|Advertising, Magazine, Print
An inside look at the weighty issue of the September titles and what it tells us about fashion advertising. You know it’s September when the all-important fall fashion issues hit the newsstand. And they are hitting this year with a...
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Eyes Wide Shut to Digital Ads
24 August 2016|Advertising, Digital
Most digital ads are never displayed; even when they are, only a tiny fraction is actually viewed.  Here’s what digital advertisers can learn from print. It’s no secret that the digital ad industry is rife with fraudulent traffic and viewability issues....
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Publishers Spinning Straw into Gold
22 August 2016|Advertising, Magazine, Print
Drop your price, sell more ads: How this innovation is working for some big name magazines. If you want to survive in a changing world, you have to let go of old business models that are holding you back. It’s...
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Experience Trumps Platform for Content
18 August 2016|Advertising, Print
Empowered consumers move beyond the digital versus print debate; what they seek is a tailored, inspiring experience. Digital versus print? It’s the ongoing and heated debate for those of us in the industry. But to the consumers we are all...
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