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P&G’s Brand Officer to Digital Ad Industry: Grow Up
19 April 2017|Advertising, Digital
Preach, Mr. Pritchard. As Chief Brand Officer of the huge multi-national Procter & Gamble brand, Marc. S Pritchard has some serious clout in the industry. And he’s leveraging that clout – publically and in no uncertain terms – at industry...
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Feeling the Love: How Print Works on our Emotions
13 April 2017|Advertising, Print
Andy Rogers is one of us. “Print is like a relationship, we keep going back to it for one reason only: the way it makes us feel,” Rogers writes in his post “Why Everyone is Falling in Love With Print...
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Is this the Sea Change in Programmatic Advertising?
12 April 2017|Advertising, Digital
Chase had ads on 400,000 sites, then 5,000…with the same results. Is this the beginning of a massive shift in how big brands advertise? As brands grapple with the fallout from the YouTube / Google ad scandal, they are getting...
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More Big Names Pulling out from YouTube
29 March 2017|Advertising, VIdeo
Wal-Mart and Pepsi join other big names that have pulled their ads on YouTube after finding their campaigns were placed alongside offensive videos. YouTube: It’s the Wild, Wild West of video. And it’s been wildly successful at selling ads to...
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On the Power of Great Design
16 March 2017|Advertising, design
Advertising has a bad rap, according to Paul Belford writing in Creative Review. “Despite its many detractors, there is nothing intrinsically evil about advertising per se. (Online advertising is a different story but we’ll save that for some other time.),”...
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The Bitter Truth from an Ad Tech Developer
01 March 2017|Advertising, Digital
When programmatic advertising hit the mainstream, we called it a “brave new world” for players on all sides. As it turns out, the dystopian reference was valid. “Programmatic has been extolled for its efficiency, but for the latest in our...
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“Hey Marc, This ad is real.”
15 February 2017|Advertising, Digital, Print
He’s the Chief Brand Officer at the world’s biggest advertiser, and he is urging the ad industry to clean up its digital act. Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the recent...
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Ad Blocking is Off the Charts
15 February 2017|Advertising, Digital
“Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world,” writes Ross Benes in Digiday. The reason is pretty simple. “Millennials are annoyed [by ads] and older users...
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What’s the Alternative to Lousy Online Ads?
25 January 2017|Advertising, Digital, Mobile
Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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A Seismic Shift in the TV Ad Model is Coming
19 January 2017|Advertising
Led by huge brands like Coco-Cola and P&G, the ad industry is seeing the pendulum swing back to traditional broad-reach programming.  Underpinning the massive ad disruption brought by the digital revolution was the idea of highly targeted reach. Rather than...
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