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AMI Gets Slapped with Native Advertising Complaint
16 January 2017|Advertising
It’s finally happened; the National Advertising Division (NAD) of the BBB is holding a major publisher responsible for the way native advertising is presented in its publication. “American Media, Inc. has agreed to discontinue certain advertisements that ran in weekly...
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Digital, Baby, You’ve Got a Lot to Learn…
15 December 2016|Advertising, Digital, Magazine, Print
Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...
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A Simple Explanation on How Magazine Ads Work
08 December 2016|Advertising, Magazine, Print
For some in the magazine media industry, the future of an ad-supported online magazine model was pretty obvious. “We all saw programmatic coming, and dropped our sense of quality and dignity,” said Rebekah Billingsley of John Brown Media. (Billingsley was...
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Point, Click, Advertise
15 November 2016|Advertising
Are these the programmatic ads that actually work? “It’s that time of year again!” notes this article from MediaBids in Print Observer. “Time for your readers to find the perfect gifts for their family and friends! MediaBids can help by...
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Why Publishers are Dropping Those Promoted Story Links
10 November 2016|Advertising, Digital
Usually labeled something like “Around the Web” or “You might also like,” those paid content links may be seriously undermining publisher credibility. We’ve all seen them, and most likely have clicked on them; paid links to “other content” at the...
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The Craft Beers of the Magazine Industry
08 November 2016|Advertising, advertorial, Magazine, Print
For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...
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The Ad Comeback Story of the Decade
03 November 2016|Advertising, Magazine, Print
Industry studies show that the benefits of magazine ads often outweigh newer digital avenues, particularly in the all-important area of building consumer trust. Ten years ago many in the industry were saying that magazines were down for the count. As...
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Politicians in Your Mailbox: What Really Works
27 October 2016|Advertising
How politicians are going old school to introduce themselves to the people they need to reach. It’s that time of year when mailboxes are filled with political advertising. Does it all hit the bin as soon as it comes in...
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Does Advertising Really Ruin Everything?
25 October 2016|Advertising, Digital, Magazine
For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...
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W Doubles Down for October…and Creates Something Extraordinary
05 October 2016|Advertising, Magazine, Print
It’s got two sides, 11 covers and four-panel folds throughout, and it’s driving ad revenue like crazy. How W is pushing the boundaries on the traditional print fashion magazine. So long September and your voluptuous fall fashion issues; October is...
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