Advertising Archives - Page 10 of 26

Right Message, Right Time or We’ll Just Basically Block You

13 July 201713 July 2017|Advertising, Magazine

Getting the right message to the right people via the right channel at the right time is the age-old mantra of good marketing. As digital advertising becomes more of a bane than a boon, this message has never been more...

No, the Whole Ad Industry Hasn’t Gone Digital

05 July 201705 July 2017|Advertising, Digital, Print

You might think that the majority of ad spend is pouring into the coffers of Google, Facebook and other digital channels – and in truth, they are reaping in the lion’s share of the digital side of things. Yet worldwide,...

Why Brands are Probably Wasting their Video Ad Budgets on Millennials

14 June 201714 June 2017|Advertising, Digital, VIdeo

You know all those video ads brands are now obsessed with churning out to target the 18-34 age market? Turns out it might be a huge waste of time and money. “Young TV consumers may be watching much more streaming...

Adding Digital When Print Still Pays the Bills

06 June 201706 June 2017|Advertising, Digital, Magazine, Print

For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...

Why On Earth Would I Advertise in Print?

01 June 201701 June 2017|Advertising, Print

For those of who work in the print industry, we get the reasons why advertising in print makes a powerful difference in a company’s overall strategy. But to the rest of the world, there are those who are still asking,...

Chart of the Week: Magazine Ads are Most Liked of All Media

23 May 201710 November 2021|Advertising, Magazine, Print

Luxury brands know the score. So do big brands like Proctor & Gamble. And consumers have made their preference loud and clear with their massive adoption of ad blocking technology.Now Kantar Research is the latest source to confirm what is...

What Luxury Brands Know about Print Ads…

18 May 201718 May 2017|Advertising, Magazine, Print

David Arnold knows a thing or two about the high-end consumer. As managing director of The Robb Report, his day job involves breathing the rarified air of the world of luxury cars, travel, watches, fashion and “the good life.” Like...

The End of Digital Advertising as We Know It?

04 May 201704 May 2017|Advertising, Digital

It’s a perfect storm of bad news for digital advertising. “Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester...

What Google Stands to Gain from its Chrome Ad Blocker

03 May 201703 May 2017|Digital

It’s like letting the fox decide who gets into the hen house . . . you are the hens BTW. Last week, Google announced its plans to include a built-in ad blocker in their Chrome browser. “The ad-blocking feature, which...

Is This the Future of Ad Blocking?

26 April 201726 April 2017|Advertising, Digital

For many publishers, it’s been considered the only safe harbor on the current ad blocking war. Native advertising has, due to its construction, been largely unaffected by most ad blockers. This is one of the reasons why, in the face...

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