Advertising Archives - Page 8 of 26

16 May 201816 May 2018|Advertising

According to Troy Young, global president of Hearst Magazines Digital Media, the traditional model of agency marketing is perilously close to extinction. In order to survive the change, agencies like his have to do a much better job of providing...

How Publishers can Unlock the Potential of their First-party Data

16 May 201816 May 2018|Advertising

Data. It’s all over the news for one very important reason -- it’s massively valuable. The recent Facebook data scandal is having global implications on the handling of third-party data. Every time I open my email there’s another email about...

Hello, Magazine Advertising, and Welcome to the 21st Century

15 May 201815 May 2018|Advertising, Magazine, Print

It’s easy to blame the fall-off of print advertising on many factors – the rise of digital platforms, changing consumer behaviors, the massive popularity of video. But there’s been a fundamental issue with magazine advertising itself – it’s hard. “Why...

The Print Poem that Launched the Coke Campaign

30 April 201830 April 2018|Advertising, Print

There's a coke for he, and she and her, and me, and them There's a different coke for all of us - especially one for him. No feet have wandered where you've walked, no eyes saw what you've seen...

Food Ads Score Big in Print Magazine Impressions

22 March 201809 November 2021|Advertising, Magazine, Print

“I’m hungry…and I want to go shopping at Kohl’s.”That’s basically the reaction we had around here when we saw the gatefold ad for Kohl’s Kitchen Products in Food Network Magazine. Apparently, we weren’t alone; that ad received high honors in...

Shoppable Images are Ramping Up the Fashionista Funnel

06 March 201806 March 2018|Advertising, Magazine, Print

It’s a trend we first started talking about in 2014, and the bold new paradigm for fashion mags seems to be growing. I’m talking about shoppable images in magazines, where tech narrows the gap between seeing a product in print...

Direct Mail – 8 Reasons Why the Cool Kids are Doing It

26 February 201810 November 2021|Advertising, Print

All the cool kids are doing it. Google uses direct mail to send promos for Ad Words. Amazon’s doing it; even Facebook is turning to direct mail, hoping it will help get them out of hot water caused by all...

Your Audience is Into Print Ads. Are You?

13 February 201813 February 2018|Advertising, Print

When deciding where to spend your ad dollars, do you stop to consider your audience’s point of view? If you did, you might join the growing chorus saying pffft to digital ads. According to Kantar Millward Brown’s latest Ad Reaction...

Buzzfeed Lays off 100 and Ad-funded Online Journalism Takes its Lumps

31 January 201831 January 2018|Digital, publishing

There’s a group of 20 or so journalists in the UK suddenly available for hire. No, they weren’t laid off from a struggling print newspaper. Rather, they’ve been cut from the editorial staff at Buzzfeed, part of a purge of...

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