Advertising Archives - Page 6 of 26

The Crisis of Consumer Attention Reaches the Tipping Point for Advertisers

11 February 201911 February 2019|Advertising

The interruptive strategies of digital marketing are in fact contributing to a decline in consumer attention. That’s the premise behind Attention Please, a research program undertaken by Magnetic Media in partnership with PHD Media and Bournemouth University. The researchers set...

Whoa There, Influencers, It’s Time for a Reality Check

05 February 201905 February 2019|Advertising, Digital

It’s starting to look like 2019 is the year social media gets a beat-down and a shake-up. From Apple blocking an internal Facebook app to calls for increased regulation on social platforms, it appears the public has finally had it....

How to Design Print Ads for Killer ROI

08 January 201908 January 2019|Advertising, Magazine, Print

As ad agency execs finally call out digital ads, advertisers are renewing their interest in print advertising. And for good reason – print offers a far more trusted platform than digital and social, and brands appreciate this sound base on...

Google’s Print Ads are Anything But “Clear and Conspicuous”

19 December 201819 December 2018|Advertising, Magazine, Print

Google – the one brand with arguably the most digital clout on the planet – is in hot water over an ad partnership in print. Yep, you may not have realized it (very few did) but recent magazine covers in...

Where to Find the Best Audience for Your Ads

04 December 201804 December 2018|Advertising, Magazine, Print

Trust is a serious commodity in today’s publishing landscape. And it’s not found on social media, despite the industry’s best efforts to convince us that that’s where we should consume our news. “Getting the news” in our multi-channel world has...

The Dirty Little Secret Keeping Ad Fraud off the Radar

07 November 201807 November 2018|Advertising, Digital

Just a few years ago, the ad industry was up in arms over the staggering amount of digital ad fraud and what it was costing businesses. Increasingly sophisticated fraud detection technology was looked to as the solution. Surely by now,...

Here’s to Old Friends … This DM’s for You

20 September 201820 September 2018|Advertising, Print

As so much of the world turns to digital, why is it that direct mail still works so well? According to Money Mailer CEO John Patinella, direct mail is effective because “giving, receiving and handling tangible objects remain deep and...

Leverage the Summer Slowdown to Do This with Your Ad Sales List

22 August 201822 August 2018|Advertising, Magazine

How to make hay in the ad game when the rest of the world is slathering on the sunscreen. Summertime – it’s hot, the sun’s out, your contacts are on vacation – and it’s easy to fall into thinking that...

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