Advertising Archives - Page 7 of 26

More Evidence of the Pendulum Swing in UK Print Ad Revenues

09 August 201809 August 2018|Advertising, Print

Last fall, news broke that ad-funded digital publishers Buzzfeed and Vice missed their revenue targets, while Mashable was sold for 20% under its 2016 valuation. At the time, it was evidence the digital ad pendulum was taking a big swing...

Legacy Media Took the Slow (and Smart) Road to Ad Tech

07 August 201807 August 2018|Advertising, Digital, Print

It’s easy to blame the fall-off of print advertising on any number of factors – the meteoric growth of digital platforms, rapidly changing consumer behaviors, massive popularity of video, etc. And the legacy print industry has been reluctant to dive...

Understanding the Drop in Print Ad Spend This Year

25 July 201825 July 2018|Advertising, Print

This spring we covered an intriguing story about the drop in print ad buys in the early months of 2018. We came across the story thanks to Samir “Mr. Magazine” Husni who took 16 of his students from the Magazine...

The Ad Bot Problem That Isn’t Going Away

10 July 201810 July 2018|Advertising, Digital

It’s worse than we thought. When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...

The Weird Conundrum about Recent Ad Data

26 June 201810 November 2021|Advertising, Digital, Print

This still has me scratching my head.According to a survey by Clutch, the most trustworthy advertising today is on television, followed by print, and then radio. At the bottom of the heap are online and social media ads.Not only that,...

High-luxury Brands Spend More on Print that Digital Ads

25 June 201810 November 2021|Advertising, Digital, Magazine, Print

When it comes to luxury brands and their ad strategies, one thing stands out. According to a new market report from Zenith, luxury brands have been slower to adopt digital advertising than most brands.And while some categories – notably luxury...

4 Pro Tips to Maximize the Power of Direct Mail

07 June 201807 June 2018|Advertising, Print

If any of these critical elements are overlooked, you’re probably wasting a lot of time and money. Even in our omnichannel experience, direct mail is often called “the most direct pipeline to consumers.” And there is plenty of innovation going...

The Surprising Stats Behind the Decline in Print Ads this Year

29 May 201829 May 2018|Advertising, Digital, Print

Samir “Mr. Magazine” Husni has a way of getting down to the root of things; it’s one of the reasons we are such big fans of Husni’s blog here at Freeport Press. As an example, he recently took 16 of...

How Consumers View Advertising – The 2017 Survey

22 May 201822 May 2018|Advertising

Ten thousand. That’s the estimated number of ads that the average consumer sees every day. And it’s not slowing down, as new channels and new technology means the volume of advertising is going nowhere but up. With all that noise,...

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