Advertising Archives - Page 5 of 26

Native Ads Jeopardize the Integrity of the News

11 September 201911 September 2019|Advertising

Ava Sirrah knows the intricacies of native advertising and branded content from the inside out. The Ph.D. candidate in Columbia University’s journalism school studies how advertisers are shaping news production and dissemination. And what she has learned is troubling. Sirrah...

Publishers are Not Happy about Google Ad Metrics Report

05 September 201909 November 2021|Advertising, Digital

Finally.We’ve known about Facebook’s dodgy metrics for ages now. But Google somehow seemed to remain above the fray.The party’s over.“Google’s recent research showing that publishers stand to lose 52% of programmatic ad revenue if they can’t use third-party cookie ad...

How to Innovate when the Ground Shifts Underneath You

04 September 201904 September 2019|Advertising, Digital

Does it feel like things moved way too fast during media’s digital disruption? Well hold on, because one industry expert believes change is only going to accelerate. “The media landscape is changing rapidly and media owners need to be aware...

What 10 Years of Neuroscience Tells Us about Our Brains on Print

28 August 201928 August 2019|Advertising, Digital, Print

It’s been 10 years since Millward Brown published the groundbreaking report “Using Neuroscience to Understand the Role of Direct Marketing.” At the time it drew a lot of attention. Many marketers, committed and dug in to being part of the...

Print, Connect, Engage – the Rise of Branded Magazines

22 August 201922 August 2019|Advertising, Marketing, Print

In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...

Just One in Five Consumers Say They Trust Sponsored Content

15 August 201915 August 2019|Advertising, Digital

It’s been a while since we’ve talked about native ads, aka sponsored content. It was big news a few years ago as publishers were searching for new revenue models. Back in 2016, the Content Marketing Institute’s Joe Pulizzi shared his...

Just One in Five Consumers Say They Trust Sponsored Content

14 August 201914 August 2019|Advertising, advertorial, content, Digital

Can Firefox Disrupt the Duopoly with their Ad-free Internet?

11 July 201911 July 2019|Advertising, Digital

This is kind of a big deal. Firefox, the open-source browser from the folks at Mozilla who say “the online advertising system is broken,” is proposing an ad-free internet. “Users are now being invited to a free trial of the...

A Print Ad So Good You Can Taste It

24 June 201909 November 2021|Advertising, Print

Did you hear it?Coca-Cola absolutely nailed this campaign, creating a multi-sensory experience in print. And it’s strategically based on what we know to be true about our human brains – the power of reverse psychology, the ability of one sense...

Once Ad Fraud Hits the Billions Does It Even Register?

04 June 201926 August 2021|Advertising, Digital

It’s finally happened; Jay-Z is officially a billionaire. But his aren’t the only billions making news lately, as the ad industry reels from the massive amount of fraud still being perpetrated. “A new report released Monday by cybersecurity company Cheq...

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