Advertising Archives - Page 9 of 26

Science Says: Print Advertising Works for 2018

04 January 201804 January 2018|Advertising, Print

For Jenna Bruce, singing the praises of print comes naturally. She makes her living through print advertising, so of course, she’s a big fan. But as Bruce points out in Media Space Solutions, “sometimes, in order to convince people of...

And the Digital Pendulum Takes a Big Swing Back

29 November 201709 November 2021|Advertising, Digital, Print

Talk about a pendulum swing. Wow.It wasn’t all that long ago we saw stories everywhere about how digital was killing off print. I’ll admit we got a bit tired of the hysterics; in fact, we were already rolling our eyes...

Digital’s No Good Horrible Rotten Year … and What It Could Mean for Print

06 November 201706 November 2017|Advertising, Digital, Print

The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media plan, whereby it actively enhances the ROI of TV or...

Apple Slamming the Lid Down on the Cookie Jar

20 September 201720 September 2017|Advertising, Digital

For consumers who use Apple’s Safari browser, expect to see a lot fewer ads this fall when the new version is released. According to George Slefo in AdAge, “Apple will purge all their [cookie] data after 24 hours. Previously, marketers...

How to Protect a Brand from Social Media Flare-ups

05 September 201705 September 2017|Advertising, Print

When it comes to the food niche, brand preference is weakening. “One of the big issues facing brands today is finding advertising context that will affirm their credibility in the eyes of the consumer instead of damaging it, whilst also...

Expect to See (Lots) More Programmatic Ads from Amazon

31 August 201731 August 2017|Advertising

Amazon has just made it much easier for brands and ad agencies to serve us more ads, everywhere we go online. “Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works...

Why Thinking Like a Digital Marketer Can Help You Sell Print Ads

24 July 201724 July 2017|Advertising, Digital, Magazine, Print

For D. Eadward Tree, the print magazine industry has a fantastic opportunity right now…and most publishers just aren’t ready to take advantage of it. Tree, writing in Publishing Executive, explains that the massive realities of digital ad fraud have marketers...

Native’s Up…So Expect Brand Trust to Continue Going Down

20 July 201709 November 2021|Advertising

Judging by the numbers, consumers haven’t come out of the fake news woods yet. According to Fipp (citing data from Mediaradar), native advertising is going through the roof. In fact, the number of brands flocking to native advertising is up...

Facebook’s Getting All Up in Your Messenger

19 July 201719 July 2017|Advertising, Digital, Social Media

Well, at least they know they’re annoying. According to Patrick Kulp writing in Mashable, “an exec at the social network said Tuesday that it plans to roll out ads to the Messenger home screen worldwide by the end of the...

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