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Does Advertising Really Ruin Everything?
25 October 2016|Advertising, Digital, Magazine
For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...
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The Doctor Who Theory of Print and the Millennial
18 October 2016|Magazine, Print
According to the millennial generation, a well-crafted print experience is worth the price of admission and the medium is regenerating to provide just that. While conventional wisdom would have us believe that Millennials are averse to paying for content, a...
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They Said Yes…to New Luxury Jewelry Title
17 October 2016|Magazine, Print
Bling-Scene addresses “what’s missing” in the luxury magazine niche and offers consumers a tangible connection to the high-end jewelry world. “In the world of luxury lifestyles, nothing is more posh than fine jewelry,” writes Samir “Mr. Magazine” Husni. “We’ve all...
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Now Arriving: Amtrak’s New On-board Title Hits the Tracks
06 October 2016|Magazine, Print
The National spotlights the cultural and visual travel experiences on America’s Railroad. ® It’s finally here! Amtrak has unveiled the inaugural issue of The National, its shiny new onboard magazine. “We are dedicated to enhancing our customers’ onboard experience, highlighting...
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Digital Agency Turns to Print to Build Brand
29 September 2016|Digital, Magazine, Print
This U.K. digital agency is launching a print magazine aimed at the tech sector in a move to engage a wider audience.  File this under ‘Music to our Ears.’ Harrison Williams, the founder of the London-based digital agency CHC Digital, had...
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New Dutch Print Magazine is a Truly Beautiful Thing
22 September 2016|design, Magazine, Print
The publishers explain why a magazine for and about designers really has to be in print.  A new print title, billing itself as “by, for and about design lovers,” has already garnered strong community support in the Netherlands and the...
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Crowdfunded Journalism and the Rise of Publicly Driven News 
19 September 2016|Editorial, Magazine
Projects funded through Kickstarter represent a growing trend in covering the news that truly matters to readers. As major news outlets grow more and more entrenched in the sound-bite, always-on news cycle, there is a small but growing trend toward...
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What ALIVE Magazine’s Big Plans Tell Us about the Industry
13 September 2016|Magazine, Print
Lifestyle-based print -- especially in the luxury space -- is hot, attracting both advertisers and readers willing to pay higher prices. Look out, Midwest markets; there’s a new player on your doorstop in the regional magazine niche and it’s looking...
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Do This One Thing to Attract More Newsstand Readers
06 September 2016|Magazine, Newsstand, Print
When you’re aiming to land those first-time or one-off readers, you have to understand where they’re coming from. John Morthanos goes back years in publishing as a consultant helping niche and special interest publications grow sales. And he’s got something...
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How Branded Print is Thriving in the Digital World
06 September 2016|Magazine, Marketing, Print
Brand journalism is not only viable; when done right it’s a way to truly dominate your niche.Want to know the secret to brand journalism? Find a way to provide accurate, unbiased information that’s of real importance to your target audience.Deere...
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