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Past the Disruption and on to the Money
13 February 2017|Magazine, Print
Magazine media brands have the wind back in their sails, and it’s driving a renewed focus on print ads. “Traditional magazine companies believe they have weathered the storm of disruption over their business,” writes Sarah Sluis in Ad Exchanger.  “They’re...
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Head of British Vogue Calls out Reckless Industry Behavior
07 February 2017|Magazine, Print
Stephen Quinn has a wake-up call for some in the media. The publishing director of British Vogue had some harsh words to say in a letter he sent out to the industry, according to Gurjit Degun in Campaign. "Some media...
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Paper that Looks Good Enough to Eat: Plate Magazine
07 February 2017|Magazine, Paper, Print
In a niche full of print titles, Plate serves up its content in a way that sets itself completely apart. “From restaurateurs to chefs, this magazine caters to the sensual and the tangible quality that each of us experience when...
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The Indie Title All About Water
31 January 2017|Magazine, Print
“I love it when independent magazines really lose themselves in a niche, and Water Journal definitely belongs in that category,” writes Steve Watson in Stack Magazines’ blog. “A photo-driven magazine published in London by Edvinas Bruzas, it reflects his lifelong...
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New York Times’ Focus on Subscriptions is Massive News for Publishers
24 January 2017|content, News
The once heavily ad-based publishing business is altering in radical ways, at a pace that is hard to fathom. So much so that the New York Times is now more driven by subscriptions than by ad sales, according to an article...
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Stack and the Irresistible Element of Print Surprise
23 January 2017|Magazine, Print
When Steve Watson created Stack, an indie title subscription service, it was with this goal: to make quality indie magazines available to a global audience, offering them the exposure they could never afford to garner on their own. “Each month...
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20 Years On, Wallpaper* is Still Growing
20 January 2017|design, Magazine, Print
Wallpaper*’s editor-in-chief has elevated the magazine to a full-fledged design brand. Wallpaper*, the iconic design magazine that continues to break new ground, turned 20 last fall. The anniversary issue was much-celebrated (and with good reason – it is stunning) and...
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A Seismic Shift in the TV Ad Model is Coming
19 January 2017|Advertising
Led by huge brands like Coco-Cola and P&G, the ad industry is seeing the pendulum swing back to traditional broad-reach programming.  Underpinning the massive ad disruption brought by the digital revolution was the idea of highly targeted reach. Rather than...
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Rising Up: 2017 Being Hailed as the Year of the Magazine
17 January 2017|Magazine, Print
From industry insiders to marketing gurus, the talk is all about how magazines could rule this year. We can’t like this enough. This year, we’re expecting a whole lot of love for indie titles, and the print magazine industry in...
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Bitesize Content and the Magazine Blowback
16 January 2017|Magazine, Print
What’s the difference between a magazine and a successful magazine these days?  Reema Khrais writing in Marketplace set out to discover the answer. “Every year, dozens of magazines fold their print editions,” Khrais notes. “Next month, Condé Nast will say goodbye to...
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