330-308-3300
Contact Us
Have Publishers Really Gone “Boutique”?
22 August 2017|Magazine, Print
Niche titles – some look at them and see “trend,” a current title-du-jour that hopes to engage a passing fancy or current rage. Others look at this increasingly popular style of the magazine and see an important part of the...
continue reading
How Influencer Marketing is Taking a Page from Direct Mail
07 August 2017|Marketing, Print
Remember the early days of celebrity endorsements on TV and in print? This initial form of influencer marketing took root in the marketing zeitgeist. And it’s evolved with technology, creating an entire genre of social media influencers. From there, we’ve...
continue reading
An Honest Look at State of the Magazine Industry — Summer 2017
03 August 2017|Magazine
Anyone working in or around the magazine industry knows one thing for certain: Everyone’s got an opinion. Prognostications on the print magazine industry range from doom and gloom to nothing but sunshine and moonbeams. If you’re in the business of...
continue reading
The Less Obvious Reason Why Luxury Brands are Still Investing in Print
27 July 2017|Magazine, Print
Forced to give up print – it’s the sad reality that many publishers believed this was necessary when it became obvious that they needed to pay attention to digital. Yet there’s one niche that’s held firmly onto their print titles,...
continue reading
How to Run a Print Magazine in 2017
25 July 2017|Magazine, Print
“In case you wondering, print’s not dead. Not even close. The rise in digital has only made those hustle, hustle harder, which only means the cream rises.” Amadeus Editors Khatchadourian & Grad It’s been called “the golden age of magazines”...
continue reading
Why Thinking Like a Digital Marketer Can Help You Sell Print Ads
24 July 2017|Advertising, Digital, Magazine, Print
For D. Eadward Tree, the print magazine industry has a fantastic opportunity right now…and most publishers just aren’t ready to take advantage of it. Tree, writing in Publishing Executive, explains that the massive realities of digital ad fraud have marketers...
continue reading
Kintzer on Magazine Media: Tear it Down or Fix it Up?
18 July 2017|Magazine, Print
Bonnie Kintzer has seen a thing or two in the magazine industry. The current President and CEO of Trusted Media Brands heads the publishing house that puts out Reader’s Digest, Taste of Home and other popular consumer titles. And she’s...
continue reading
A Fresh Look at the Old Paid Vs. Free Magazine Debate
29 June 2017|Magazine, Print
Is giving away your magazine really the end of the world?The mysterious D. Eadward Tree claims to have the most ridiculously low-priced subscription offer out there today. He ran across an ad for a yearly subscription to Entrepreneur magazine for...
continue reading
From Web to Print: Two Titles that Made the Leap
27 June 2017|Magazine, Print
We have to ask…does the staff at In The Moment get stressed out at deadline time? The magazine, a newly launched title from Immediate Media Co, promises to help women “make the most of every day with mindfulness, creativity and...
continue reading
40 Years of Helping Us Unplug
19 June 2017|Magazine, Print
It launched in 1977, but Outdoor magazine’s message of the value of an outdoor lifestyle has never been more needed. And as they approach their 40th year in print, they are poised to celebrate with a commemorative book. “Arriving in...
continue reading