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What We Can Glean from the Closing of NME in the UK
15 March 2018|Magazine, Print
The closure of NME magazine, a 70-year-old British title, says something about the magazine industry. According to Mark Sweeney in the Guardian, this news “is the latest warning sign that the shift to digital media is threatening to kill the...
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Bauer Set to Launch 41 SIPs This Year
19 February 2018|Magazine, Print
While Meredith is building their newly expanded publishing empire as an advertising platform poised to break the Facebook/Google duopoly, another publisher is taking the opposite approach. “Bauer Publishing may have hit on a unique formula to beat the ad crunch...
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The Changing Face of the Magazine Cover
16 February 2018|Magazine, Print
Sometimes it's a good thing when the normal order of things breaks down. In the midst of the change, you get to take a close look at who you really are and what you really stand for. This seems to...
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3 Tough Truths Publishers Must Understand for 2018 
17 January 2018|Magazine, Publisher, publishing
It’s an industry at the crossroads. Whether you are thriving, struggling, or somewhere in between, the publishing industry is facing a pivotal year, according to Keith Sibson in Publishing Executive.“Everyone agrees 2018 will be a year of significant change, but...
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9 Creative Ways to Spark a Full On Marketing Blitz for Your Print Magazine
15 January 2018|Magazine, Marketing
It is pretty clear to most of us in the industry that print magazines are back – indeed, for many us they never really left, but that’s not the point here. What is the point is that consumers still love...
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Bring Back Creative Subscription Sales this Year
10 January 2018|Magazine, Print
According to circulation consultant John Morthanos, the magazine industry is missing the boat on selling subscriptions. “As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of...
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FIPP President Sees a Good Year Ahead for the Print Magazine Industry
09 January 2018|Magazine
“I think it’s going to be a pretty good year, actually.” That’s what FIPP’s new President and CEO James Hewes had to say in a recent interview with Samir “Mr. Magazine” Husni. “It’s funny you know, ever since I took...
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Millennial Marketers and the Resurgence of the Catalog
02 January 2018|Catalog, Print
The Millennials are growing up. Loosely defined as being born between 1982 and 2002, the oldest “kids” in this bracket are now in their late 30s. As they age, they are moving up the ladder and into positions of more...
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13 Delicious Indie Food Titles to Taste
15 December 2017|Magazine, Print
Stacks’ compiled a list of their favorite food titles, each one served up with a healthy helping of culture and design. What is it about food that makes for such great indie magazines? This year we’ve seen several yummy titles...
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Dog, The Magazine – a True Indie Lifestyle Magazine
09 November 2017|Magazine, Print
If dogs published magazines (and had passports and good luggage), this is the magazine they would create. The editors of Dog, have created a true lifestyle magazine around dogs. And it’s far different than you might expect, and unlike any...
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