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The New Rule in Indie Publishing? There Are No Rules
04 September 2018|Magazine, Print
A recent indie magazine exhibit in London sheds light on the history – and the future – of independent publishing. In a nutshell, they came, they published, they vanished, by the dozens. But in the process, they helped spawn a...
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Wine, Whisky, Cigars and a True Publishing Icon
28 August 2018|content, Magazine, Print
For Marvin Shanken, head of the 46-year-old M. Shanken Communications, success in the magazine world comes down to unimpeachable content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in all...
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DIY Farmhouse Fans Get a Brand New Magazine … from an Old Friend
27 August 2018|Magazine, Print
It’s been transported from the quaint to mainstream, echoing the way many of us are longing for a gentler, less frenzied time. With the wild success of farmhouse decorating and lifestyle, magazines in that niche are certainly having a moment....
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Why this Magazine is a Profound Waste of Time
23 August 2018|Magazine, Print
Caspian Whistler was just a kid when he bought his very first print magazine. It was a copy of Nintendo Official Magazine, and it launched a lasting curiosity around both games and print. Given that background, it’s not surprising that...
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Leverage the Summer Slowdown to Do This with Your Ad Sales List
22 August 2018|Advertising, Magazine
How to make hay in the ad game when the rest of the world is slathering on the sunscreen. Summertime – it’s hot, the sun’s out, your contacts are on vacation – and it’s easy to fall into thinking that...
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The Real Difference Between Publishers Who are Crossing the Gap into Profitability … and Those Who Aren’t
16 August 2018|Magazine, Print
There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...
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Converting Free Readers into Paying Customers – The Hope of Paid Content 
14 August 2018|content, News
According to publishing consultant Peter Houston of Flipping Pages Media, by now we should all pretty much agree that paid content is the future of the news media. There’s a caveat, however.“Recognizing the strategic advantage of re-establishing a reader revenue...
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What the Cool Kids Are Publishing These Days
24 July 2018|Magazine, Print
They’re smart, they’re cool … and they’re in print. But just how did indie magazines become such hot publishing properties?“It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital...
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MediaRadar Chimes In on Cover Wraps Trend
19 July 2018|Magazine, Print
Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...
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Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins
12 July 2018|Digital, Print
In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...
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