330-308-3300
Contact Us
The Shift in Fashion Publishing from Mass to Branded Print
18 December 2018|Magazine, Print
Glossy pages, heavy cover stock, ads touting fashion that may be haute couture look more like something out of Whoville … mass market fashion magazines over the past few generations have strayed away from the “what should I wear” and...
continue reading
D. Eadward Tree Riffs on 6 Trends that Sum up Publishing in 2018
13 December 2018|Magazine, Print, publishing
It was quite a year to be in publishing. Or as D. Eadward Tree writes in Publishing Executive, “What a crazy, up-and-down year this has been in publishing!”  The always interesting (and often prescient) Tree points out three pairs of...
continue reading
Life at the Treeline Gets Its Own Magazine in Strung
10 December 2018|Magazine, Print
There’s a new magazine on the newsstands that definitely not for anyone who’s afraid of heights.  Strung Magazine, published by the same folks who put out Tail Fly Fishing Magazine, shows its readers a look into “life at the treeline,...
continue reading
Try a Liberal Hand (It’s a Free Font, Not a Political Statement)
07 December 2018|design, Uncategorized
As the handcrafted movement continues to thrive – helped, no doubt, by the shift from mass market to niche – we present two free fonts that will help you achieve that new/old/totally current look. First up is Liberal Hand by...
continue reading
Why the Rise in B2B Print Makes Perfect Sense Right Now
14 November 2018|Print
I’ve written quite a lot about the swing from mass market to niche in consumer publications. But there’s another huge swing underway that might not be on your radar … and probably should be. We’re talking about the shift in...
continue reading
Hearst Named UK’s Media Brand of the Year – Here’s Why it’s Important for Advertisers
12 November 2018|Magazine, Print
For Magnetic’s Sue Todd, one of the common traits among great magazine brands is “the ability to build connections and communities with audiences that are hard to establish elsewhere.” Todd, writing in Campaign this week, creates a compelling case for...
continue reading
Making Sense of the Noise: The Non-existent Crisis in Music Journalism
01 November 2018|Magazine, Print
Here’s another segment of the industry heard from in the swing from mass market to niche. According to Dave Simpson writing in The Guardian, the closure of music industry biggie NME this year hasn’t precipitated a crisis in music journalism,...
continue reading
This is Not Your Boss’s Legacy Media
25 October 2018|Magazine, Print
Small but mighty. That’s how Suburbia Studios, a Vancouver-based marketing and ad agency, describes itself. The same could be said of the kind of print their clients are using. “Print is alive, kicking and generating terrific results for many of...
continue reading
A Decade of Delusions Under the Tree
23 October 2018|Digital, Magazine, Paper, Print
Understanding the 10 things the industry got wrong – really wrong – about publishing in the 21st century.Do you ever read an article and find yourself nodding along, saying “yes!” and generally just agreeing wholeheartedly with everything the writer says?...
continue reading
Print Catalogs in the Age of Amazon … Why?
23 October 2018|Catalog, Print
Print catalogs are still important in the age of Amazon. Says who? Well, Amazon, for one. They are sending a toy catalog for the holiday season to grab a share of the gap left by the demise of Toys ‘R...
continue reading