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Why Vinyl, Books and Magazines are Not Going Away
23 September 2019|Marketing, Print
Call them the mediums that refused to die. Vinyl records, paper books and glossy magazines are showing signs of growth. Why? How?“It’s probably safe to assume that people will always consume content in some kind of physical shell – not just...
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Where Magazine Brands Fit into Streaming TV
16 September 2019|publishing
Everything, everywhere all the time. That seems to be the experience of streaming or OTT TV, as consumers cut the cord with cable and opt for a wide variety of options. Too wide, if you ask Steve Smith, a media...
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Blurred Lines and Innovation …. The Heart of Print’s New Reality
26 August 2019|Digital, Magazine, Print
To thine own audience be true. That’s been our mantra since the early days of the digital disruption. We joined industry voices in encouraging publishers and media brand to think “audience-first,” rather than blindly following the digital trend. This measured,...
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Print, Connect, Engage – the Rise of Branded Magazines
22 August 2019|Advertising, Marketing, Print
In the early days of the web, content was how people found their audience and dominated their niche. For Content Marketing Institute’s Joe Pulizzi, he sees echoes of this in today’s branded print magazines. “It’s almost like the early days...
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A Free Press Is Worth the Cost
03 July 2019|Editorial
Quality.It’s at the heart and soul of good journalism, and without a strong foundation of quality reporting, there is no trust. Without trust, there is no audience, no subscribers, no reader revenue.This fact – and the realities of news publishing...
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Philly Gets Two New Glossies to Love
20 June 2019|Magazine, Print
Philadelphia is a city that loves its print. With new indie bookshops popping up and a good number of niche regional publications and literary magazines, it has a well-earned rep as a city in which print thrives. Now, according to...
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Bringing Paid Subscription Growth Out of the Dark Ages
18 June 2019|Magazine
Adjustable seats. Dean Horowitz writing in Folio: uses this unlikely analogy to help us understand a critical problem in the magazine subscription model of late. “One size fits all just doesn’t work,” Horowitz writes. “Warplanes were once designed to fit...
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Innovators and Outsiders are Revolutionizing what a Print Magazine Can Do
17 June 2019|Magazine
It’s no secret I have a pretty firm answer to the question of what constitutes a magazine. Despite the multi-channel content distribution reality for magazine media brands, a “magazine” is a tangible, concrete, ink-on-paper experience. I don’t see that definition...
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Advertisers Moving to Safer Harbors … in Print
29 May 2019|Magazine, Print
It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...
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The Modern Magazine — A Rare Brand Booster
23 May 2019|Magazine, Print
Did vinyl disappear after the CD? No, it became rare, and thus more valuable and is now a prestige item among music aficionados. That same concept of rarity and exclusivity is now playing out in print marketing, according to this...
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