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A Venerated Brand in the Age of Fast Media
13 May 2019|Uncategorized
Doomed?Hardly.That’s the assertion of the relatively new UK managing director of Conde Nast, who says their print titles are holding their ground. “There are forces around us that have impacted us,” Albert Read,  a 17-year company employee appointed to his...
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Behind the “Innovation” Trap in Magazine Media
06 May 2019|Magazine
“Why have publishers stopped throwing so much spaghetti on the wall?” That’s the pressing question Casey Welton poses in Folio:, as he attempts to understand and explain why the rush toward innovation was doomed to fail in the magazine industry....
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The Ad-Free Magazine Renaissance Continues
22 April 2019|Magazine, Print
Magazines and ads … the two go together like peas in a pod, and the ad-funded model has been a staple of the magazine industry for decades. Yet with the drop in print ad budgets over the past 10 years,...
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Meredith Aims for the Pet Market with Happy Paws
26 March 2019|Magazine, Print
Well, this is just adorable. Meredith Corp., the publishers behind the wildly successful Magnolia Journal that has taken over the lifestyle market, is now setting its sights on pet owners. According to Greg Dool in Folio:, the company’s latest launch...
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Two Stunning Indie-inspired Magazine Redos
19 March 2019|design, Magazine, Print
There’s so much to love about print magazines. The feel of the stock, the smell of the ink, the way a deep read in print draws you in. Part of the standout experiences in print magazines is, of course, the...
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The Reality Gap in Marketingland
05 March 2019|Digital, Marketing, Print
Okay, marketing industry, you’ve been called out. While you’ve been working pretty hard to sideline print in favor of digital marketing, the truth is that you’re hurting your clients in the process. That’s the position taken by the team at...
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Tom Tom in Print – Giving Female Drummers the Respect Google Didn’t
07 February 2019|Magazine, Print
Ten years ago, drummer and drum machine programmer Mindy Abovitz-Monk typed “female drummer” into Google’s search bar. The results were sad. “Everything from bikini-clad women standing next to drum sets, to articles about whether or not women could play drums...
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BoSacks on Why Disruption is Our New Normal – and How We Can Thrive There
06 February 2019|Magazine, publishing
Is the publishing industry finally settling down, after years of chaos and disruption? As nice as it might be to believe that, Bo Sacks says it’s not true. “As I sit here in the industry analyst's seat, I see the...
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Media Brands Future-proof their Print Titles
14 January 2019|Magazine, Print
“I don’t think anyone thinks that ad revenue is going to dramatically increase in the future.” That quote, from EVP Gregory Gatto of Bonnier Media, spells out the reality of the changing magazine  business model, according to Beth Braverman in...
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Digital-first Publisher Wraps Their Audience in Printed Pages
10 January 2019|Magazine, Print
Back in 2007 a new blog called It’s Nice That launched, dedicated to “putting something out into the world that made people feel better about themselves,” as the brand’s Alistair Hanson explains to The Stack on Monocle.  It’s Nice That...
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