330-308-3300
Contact Us
Luxury Regionals Having a Moment, Too
02 May 2017|Magazine, Print
Luxury publishing is having a moment. Earlier this week I noted that many luxury brands are skipping digital and sticking to print ads. As if to prove that point, Michael Dickey of Modern Luxury recently gave an interview with Folio’s...
continue reading
Record Store Day Could Be a Real Goldmine
20 April 2017|Magazine, Print
Music magazines, indie record stores, and a cover shot of a young Mick Jagger – have we warped back to the ‘70s? No, this is all happening right now, thanks to a creative partnership between print and vinyl. “Goldmine, the...
continue reading
Why Food Titles are Everywhere Now
04 April 2017|Magazine, Print
Lucky Peach—the much loved and highly irreverent food magazine – is shutting down. And there goes the niche? Well, hardly. Rather, the food niche seems to be having a bit of a boom, judging by the number of titles that...
continue reading
What Marketers Now Realize about Millennials and Print
30 March 2017|Print
You know it’s a thing when the marketing sites are writing about it.  That “thing” is the mounds of data being collected that show millennials show a strong preference for print media. “Counterintuitive as it may sound, the more our...
continue reading
Now Serving: Chef-published Titles in Print
28 March 2017|Magazine, Print
Love foodie titles? You just might find your next favorite magazine here.  Food always makes for good magazines. And magazines created by the same people who create the food? Amazing. It’s admittedly a tough niche, notes Greg Morabito writing in...
continue reading
Daring to Find a Place for Print
27 March 2017|Magazine, Print
In an age of disposable, erasable and forgettable content, selling and maintaining print products may have a truly viable place in your revenue stream.“News is disposable and has a lifespan, but niche content focused on other interests and hobbies is...
continue reading
1,000 Issues and Still Going Strong
21 March 2017|Magazine, Print
It’s a milestone any title would be proud of: 1,000 issues in print. For Steve George of Model Railroader, it’s proof positive that a passionate and connected audience will stick with you. “In many ways, specialized interest has been around...
continue reading
3 Hots Topics in the Magazine Media Landscape
20 March 2017|Advertising, content, Digital, Magazine, Print
Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...
continue reading
New Launches are Up By How Much Now?
06 March 2017|Magazine, Print
One of the challenges in the magazine industry is parsing the numbers. Depending on the source, (MPA, Min, PPA, etc.) the stories can vary pretty dramatically. So when we saw this figure cross our desk, we had to take a...
continue reading
NYT Introduces us to Four New Indie Titles
21 February 2017|Magazine, Print
“If print is dead, nobody told Francesca Burns and Christopher Simmonds, whose new biannual magazine, PRINT, launched late last year,” writes Kin Woo in The New York Times Style Magazine.“For us, PRINT was always about a love of magazines, a...
continue reading