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AARP and the Unabashed Belief in Print
12 January 2017|Magazine, Print
At 37 million readers, AARP The Magazine is the largest circulated magazine in the U.S., writes Samir Husni is his Mr. Magazine blog. Add to that the close to 30 million readers of the AARP Bulletin, and you have an...
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Expect a Whole Lot of Love for Independent Magazines in 2017
09 January 2017|Magazine, Print
There’s a healthy dose of optimism when you talk to indie publishing experts these days; 2017 is shaping up to be a good year for the industry. Indie magazines – they’re the heart and soul of our industry, and they’ve...
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10 Magazines Every Book Lover Needs
05 January 2017|Magazine, Print
Ramp up your reading game this year with these great titles all about the world of books. For book lovers, keeping up on what’s new and what’s in the pipeline can become an obsession. Fortunately, there are several magazines out...
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Launching Your Brand’s First Magazine? Start Here.
03 January 2017|Magazine, Print
Print magazines for smaller brands are going to be HUGE this year. We’ve got some great tips on getting yours off the ground. If you’ve been paying attention to any of the marketing predictions for this year, you already know...
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Why NOW is a Golden Age for Magazines
20 December 2016|Magazine, Print
“Magazines have always thrived on technology change, but this was a different type of challenge.” Jeremy Leslie knows the magazine industry. As owner and founder of magCulture, he’s witnessed not the death of print as so many have said, but...
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The Irony of Digital and the Indie Magazine
08 December 2016|Magazine, Print
Given the massive choice in reading material we all have, and the power of our digital lives to boost discovery, it’s no surprise that niche magazines are finding their avid followers. Three titles in particular show just how tightly topical...
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Feast on This: Milk Street Magazine from Christopher Kimball
28 November 2016|Magazine, Print
The iconic American foodie talks about why his new print magazine is the perfect place to engage his audience. Did you know that 97% of all cookbooks purchased are printed on paper? “You can cook off a screen or a...
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UK Luxury Mags and the Smell of Money
22 November 2016|Magazine, Print
“[It is] something to do with the sheen of the paper, the way that the ink sits on the page, the smell of money and desire that wafts off the page.” It’s called the “magazine moment.” It’s that certain something...
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Hot Trends in Regional Magazine Revenue
10 November 2016|Magazine, Print
BoSacks has a thing for regional titles and the people who create them. “Each time I go a CRMA event the air is charged with excitement, brothers and sisters sitting in a conference room sharing new ideas and divergent internal...
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The Craft Beers of the Magazine Industry
08 November 2016|Advertising, advertorial, Magazine, Print
For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we...
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