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PuIizzi to Print Panners: Bite Your Tongue
25 March 2019|Marketing, Print
“Bite your tongue.” That’s the basic reply from Content Marketing Institute’s Joe Pulizzi when people tell him that print magazines are irrelevant. “No content distribution type ever really dies,” Pulizzi wrote in LinkedIn last week. “It only changes. Vinyl albums...
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Fresh Data on Direct Mail to Help Make the Sale
21 March 2019|Marketing, Print
As print’s place in the multi-channel marketing strategy evolves, so do the questions our sales teams and our customers have. Earlier this week I shared my thoughts on D. Eadward Tree’s excellent post “8 Ways Media Sales Reps Can Increase...
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Two Stunning Indie-inspired Magazine Redos
19 March 2019|design, Magazine, Print
There’s so much to love about print magazines. The feel of the stock, the smell of the ink, the way a deep read in print draws you in. Part of the standout experiences in print magazines is, of course, the...
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What’s In Your Print Quiver?
19 March 2019|Marketing, Print
The always illuminating D. Eadward Tree remembers “the good old days, say, about 2015, when ad agencies had separate media-buying teams for print and digital,” he writes in Publishing Executive. This specialization, he notes, usually broke down along these lines:...
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Wired is Still Putting Out a Print Magazine …and It’s Still Fantastic
18 March 2019|Magazine, Print
Last year we wrote about Wired, the print magazine that targets a decidedly digital audience. At the time, Wired’s new EIC Nick Thompson was asked by Recode Media’s Eric Johnson about the future of the magazine. “Will Wired still be...
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Oh-So Magazine – a Love Story in Real Time
13 March 2019|Magazine, Print
The slow-down factor. That’s the real beauty behind Oh-So, a magazine dedicated to females in the world of skateboarding. “ … hopefully, whoever sees it; it gets them to slow down and reflect on the fact that they may have...
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Now it’s Print’s Turn to Do the Disrupting
13 March 2019|Magazine, Print
Last week BuzzFeed took a foray into the world of print with their one-off 12-page news magazine. They called it a “stunt” at the time, but there was clearly a business strategy at play to test the waters. And that...
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The Reality Gap in Marketingland
05 March 2019|Digital, Marketing, Print
Okay, marketing industry, you’ve been called out. While you’ve been working pretty hard to sideline print in favor of digital marketing, the truth is that you’re hurting your clients in the process. That’s the position taken by the team at...
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The Antithesis of the Online Experience
04 March 2019|Magazine, Print
Mindful. It’s the mantra as well as the title of the magazine edited by Anne Alexander. It’s a role that fits her perfectly, as Samir “Mr. Magazine” Husni noted in a recent interview. It also strikes a chord with so...
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Are Tech Companies Helping to Save Print Journalism?
11 February 2019|content, Editorial, Magazine, Print
Nobody can deny that the technical revolution has seriously disrupted journalism. The way news is gathered, published and consumed has changed dramatically in just a decade or so. Yet what if I told you that tech companies aren’t always the...
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