Print’s Resurgence … Blip or Renaissance?
|,
While we’ve been rolling our eyes (hard) for a few years now whenever anyone utters the “print is dead” saw, we know we’ve been ahead of the curve understanding print’s future. Now, more support that the digital bubble has burst,...
continue reading
The Loss of Memorabilia in the Digital Age
|
Does anyone collect old emails? That’s the question Peter Funt asks in the New York Times, as he writes about the rapid disappearance of our physical mementos – everything from playbills to baseball tickets to shoe boxes full of photos....
continue reading
The Buzz Around Digital-first Bumble’s New Print Title
|, ,
The dating app maker just launched a lifestyle magazine offering stories and advice about dating, careers and friendship to their 50 million+ users. Just yesterday we were talking about the growing trend of “reverse publishing” – digital-first brands that are...
continue reading
No, Millennials Haven’t Ruined Everything
|
A lot of the Millennials I know are (justifiably) tired of being blamed for breaking … basically everything … from shopping to beer to company culture. “It’s no secret that Millennials do things a little differently than the generations that...
continue reading
Publishing in 2019 — Fueling the Plane in Mid-air
|,
Refueling in mid-air – that is the analogy Julia Raphaely, CEO of Associated Media Publishing in South Africa, gives to the evolution of publishing since the digital disruption. “The magazine industry has been totally disrupted by technology,” Raphaely says in...
continue reading
Awards Spotlight Print’s Powerful Impact on Your Audience
|,
It’s the age of big data. In all areas of business – and in particular in marketing and advertising – hard data is helping us gain insights and make a more effective decision. “In an increasingly complex publishing world,” writes...
continue reading
On Paper Houses and Romantic Geography
|,
For Audrey Fondecave, one of the editors of Too Much magazine, design cannot be separated from content in the creation of a compelling experience. As we learn from her interview with Stack founder Steven Watson, the physical print experience is...
continue reading
GQ’s New Role in the Era of the Niche Lifestyle Title
|,
To hear Will Welch tell it, the age of the general interest, mass-market title is gone. In its place is the age of niche. Welch spoke to Samir “Mr. Magazine” Husni about his vision for the GQ brand under his...
continue reading
Meredith Aims for the Pet Market with Happy Paws
|,
Well, this is just adorable. Meredith Corp., the publishers behind the wildly successful Magnolia Journal that has taken over the lifestyle market, is now setting its sights on pet owners. According to Greg Dool in Folio:, the company’s latest launch...
continue reading
Two Magazines, One Brand – a Look at 1843
|,
The Economist is one of the fixtures in the magazine industry; they’ve been around in one format or another since 1843. So it was fitting that they named their spin-off title 1843 when it launched in 2016. At the time,...
continue reading