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Golfers, Boaters and Survivors – Print’s the Common Thread for Niche Media Brands
03 June 2019|Magazine, Print
What makes a media brand launch an expensive print title when the barriers to entry for digital content are so minuscule? That question was top of mind when Greg Dool of Folio: spoke to three publishers bucking the online-only trend....
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What Nordstrom Learned When they Cut Direct Mail from their Loyalty Program (Spoiler Alert: It Wasn’t Good)
30 May 2019|Print, USPS
Oops.That’s the basic reaction from Nordstrom brass in their recent earnings call where they reported weaker-than-expected sales forecasts. “On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by...
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Advertisers Moving to Safer Harbors … in Print
29 May 2019|Magazine, Print
It’s a surge … a resurgence … even a renaissance if you will … of new print magazine titles. And it’s making the marketing industry sit up and take notice. "What magazines have is the pull of consumer engagement. I'm...
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The New Normal for Paper
24 May 2019|Magazine, Paper, Print
Paper pricing in the printing industry has always been a bit of a roller coaster ride, with hefty increases due to supply shortages in 2018. But according to D. Eadward Tree in Publishing Executive, don’t hold your breath waiting for...
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The Modern Magazine — A Rare Brand Booster
23 May 2019|Magazine, Print
Did vinyl disappear after the CD? No, it became rare, and thus more valuable and is now a prestige item among music aficionados. That same concept of rarity and exclusivity is now playing out in print marketing, according to this...
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From Amazon Bookseller to Brick and Mortar – Reversing the Bookselling Trend
16 May 2019|Print
The rash of digital-first brands that are now publishing in print helped many to realize why digital longs to be tangible. Now, more evidence, this time coming from the world of used books. Idaho Falls is now home to a...
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Marketing is Getting All Emotional – For Some Highly Logical Reasons
16 May 2019|Print
A growing number of consumers are placing a higher priority on experiences than things, as Simon Usborne shared in The Guardian. This trend, writes Susan Fulczynski in The Arabian Marketer, offers brands an outstanding opportunity. As she explains, this preference...
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The Real Reason Direct Mail is Resurging
14 May 2019|Print
To answer the burning question of marketers across brands, yes, direct mail is still a “thing.” In fact, it’s a resurging thing, according to Bruce McMeekin writing in Forbes. “Integrated with new media, savvy marketers are discovering that direct mail...
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3 Charts Aboot Canadian Magazines and the Power of Print
09 May 2019|Magazine, Print
Magazine brands are ubiquitous across Canada, according to the latest quarterly audience reports from Vividata Canada. Perhaps the most interesting detail is that print is by far the preferred reading medium for magazines; 63% of magazine readers do so exclusively...
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The 500-year Appeal of Big, Physical Marketing
08 May 2019|Catalog, Print
1498. Apparently, that’s the year of the first recorded catalog in existence, according to Nicola Brown in Skyword. It was a list of books for purchase, printed a mere 58 years after Gutenberg changed everything. Marketing evolved to adapt then,...
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