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Print and the Billionaire
26 June 2019|Magazine, Print
No matter how many likes you get on Instagram, your parents will never lay them out on the coffee table. But one mention in a print magazine and they’ve got long-lasting bragging rights. This is the realization that Aaron Lammer,...
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A Print Ad So Good You Can Taste It
24 June 2019|Advertising, Print
Did you hear it?Coca-Cola absolutely nailed this campaign, creating a multi-sensory experience in print. And it’s strategically based on what we know to be true about our human brains – the power of reverse psychology, the ability of one sense...
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REI Taking the (Print) Road Less Traveled with New Title
24 June 2019|Catalog, Magazine, Print
Outdoor gear supplier REI has a reputation for strategically setting traditional marketing on its head. They made headlines four years ago when they launched the “Opt Outside” movement and closed the doors on their retail outlets on Black Friday. “We...
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The Nation’s Editor Gets Real with Mr. Magazine
20 June 2019|Magazine, Print
For Don Guttenplan, being named editor of the oldest continuously published print magazine in the country is not something to take lightly. “To have this platform at this time in our country’s history and to have a platform with the...
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Philly Gets Two New Glossies to Love
20 June 2019|Magazine, Print
Philadelphia is a city that loves its print. With new indie bookshops popping up and a good number of niche regional publications and literary magazines, it has a well-earned rep as a city in which print thrives. Now, according to...
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It’s Time for College Marketers to Raise Their Print Bar
19 June 2019|Marketing, Print
Be the change you want to see. It’s a well-known philosophical saw … and it holds true in business too. For Sandy Hubbard writing in Print Media Centr, it’s not enough to talk about good print products. It’s our duty...
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Bauer Media Fires a Shot Across the Bow of the Newsstand Duopoly
13 June 2019|Magazine, Newsstand, Print
In much the same way that the digital ad industry is dominated by the Facebook/Google duopoly, the newsstand distribution model is largely run by two major wholesalers who handle around 90% of retail magazine distribution. This untenable situation has one...
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Fighting Short-termism with the Facts of Modern Print Advertising
12 June 2019|Catalog, Magazine, Print
Short-termism … it’s the practice of concentrating on immediate gains or profits at the expense of long-term security. And some industry experts believe it’s rampant in current ad strategies. “Digital can produce cheap, quick results,” said Helen Bazuaye, global editor...
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The Cult of Print – Industry Voices Speak on Why They Love It
10 June 2019|Magazine, Print
Around here we talk a lot about print’s superpowers – those inherent qualities that make print such a unique experience. Clearly print has some distinct properties that have helped the medium last for centuries as part of the human experience....
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Make Your Readers Happy – Forbes’ Not-so-secret Reason Why Numbers are at an All-time High
06 June 2019|Magazine, Print
“Success stems from reinvention during periods of strength, rather than during distress.” That, according to Forbes’ Randall Lane, has been a guiding mantra in the 100-year+ history of the Forbes publishing empire. It’s also why the brand is forging ahead...
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